Beginning Boutique

Beginning Boutique is an Australian online womenswear retailer that began in Brisbane in 2008 as a small boutique and now sells primarily through its e-commerce site. The range centres on occasion and going-out dressing — party and event dresses, festival and resort pieces, swimwear, denim, sets and accessories — combining an in-house label with stocked Australian and international labels. Styling is young and trend-led, marketed heavily through social media and influencer content, with orders shipped domestically and overseas. Typical dresses fall in the mid-price bracket.