76% matchELLISS
Message-led graphic prints on low-impact cotton
What changes: Womenswear-focused and print-driven rather than slogan activism
Brand profile
Souvenir Official
Berlin label founded in 2011 making politically driven "opinion-wear" — slogan hoodies, tees and knitwear built on artist collaborations and activism.
BerlinOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Souvenir Official like ELLISS, THE LEGENDS LEAGUE, PANGAIA →
What to know about Souvenir Official
Slogans carry the whole point
The label calls its output opinion-wear: hoodies, tees and knitwear printed with political and pro-European messages, like the eUnify hoodie.
Started as an artist souvenir gallery
Founded in 2011 by Karin and Mallon Oender as a concept gallery selling souvenirs designed by artists including Marc Brandenburg and Norbert Bisky.
Berlin-Mitte shop, unisex cuts
Everything is cut unisex, sold from a store and event space on Torstrasse 76 and wholesaled through retailers including LN-CC, at mid-range prices.
If you like Souvenir Official
76% match
70% matchTHE LEGENDS LEAGUE
Artist-run label built on text-driven fleece and tees
What changes: Personal/motivational copy rather than political campaigning
68% matchPANGAIA
Cause-first essentials sold on their stated values
What changes: Materials-science pitch, minimal graphics, higher price
66% matchHighsnobiety
Berlin culture platform turned collab-driven merch
What changes: Media/hype collaborations, no political stance
Brand facts
Souvenir Official is a Berlin label founded in 2011 by Karin Oender and her husband Mallon, beginning as a concept gallery selling artist-designed souvenirs by figures including Marc Brandenburg and Norbert Bisky. It now produces what it calls opinion-wear: hoodies, T-shirts and knitwear carrying political and pro-European slogans, such as its eUnify hoodie. The work centres on activist graphics, unisex cuts and ongoing collaborations with artists and campaigns. The brand operates a store and event space at Torstrasse 76 in Berlin-Mitte and wholesales through retailers including LN-CC.
- Founded
- 2011
- Origin
- Berlin, Germany
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Minimalist / Contemporary, Athleisure / Sportswear