Highsnobiety

Highsnobiety is a Berlin-based fashion and youth-culture media company founded in 2005 by David Fischer, which grew from a sneaker blog into a publisher, creative agency and in-house label. Zalando bought a majority stake in June 2022 and remains the owner. Its HS-branded output centres on graphic tees, hoodies, caps and co-branded capsules with sportswear and luxury labels, plus event franchises tied to fashion week. In September 2025 the company wound down its multi-brand e-commerce operation, cutting staff to refocus on editorial, events and brand-services work.