Brand profile

Highsnobiety

Berlin fashion-media company turned label, owned by Zalando, known for streetwear collaborations and culture publishing after exiting multi-brand e-commerce in 2025.

BerlinOrigin

UnisexFocus

StreetwearStyle

$$$Price

Shop Highsnobiety ↗

4 brands like Highsnobiety like Daily Paper, Pigalle, Souvenir Official →

What to know about Highsnobiety

A media company that makes clothes

Started in 2005 as a Berlin sneaker blog and became a publisher, creative agency and label, so the clothing sits alongside editorial, events and brand-services work.

Graphic basics and co-branded capsules

The HS line is built on logo tees, hoodies and caps, plus limited capsules made with sportswear and luxury partners and drops timed to fashion week.

Owned by Zalando since 2022

Zalando took a majority stake in June 2022; in September 2025 the multi-brand e-commerce arm was shut down to refocus on editorial, events and agency work.

Known forHoodies & sweatshirtsT-shirts & graphic tees

StyleStreetwear Minimalist / Contemporary Athleisure / Sportswear

If you like Highsnobiety

82% match

Daily Paper

$$Graphic streetwearAmsterdam, Netherlands

European streetwear built on culture-first storytelling

What changes: Full seasonal collections rather than capsule/collab drops

Shop Daily Paper 23 brands like Daily Paper →

70% match

Pigalle

$$$Elevated streetwearParis, France

Sneaker-adjacent culture label with luxury crossover

What changes: Designer-driven collections, more tailoring and basketball DNA

68% match

Souvenir Official

$$Statement graphicsBerlin, Germany

Berlin slogan-graphic hoodies with an editorial voice

What changes: Politics over hype; no collabs or media arm

Shop Souvenir Official

64% match

OVO

$$$Logo hoodiesToronto, Canada

Logo-led hoodies and caps powered by cultural clout

What changes: Music-celebrity brand with a narrower core aesthetic

Shop OVO 17 brands like OVO →

Brand facts

Highsnobiety is a Berlin-based fashion and youth-culture media company founded in 2005 by David Fischer, which grew from a sneaker blog into a publisher, creative agency and in-house label. Zalando bought a majority stake in June 2022 and remains the owner. Its HS-branded output centres on graphic tees, hoodies, caps and co-branded capsules with sportswear and luxury labels, plus event franchises tied to fashion week. In September 2025 the company wound down its multi-brand e-commerce operation, cutting staff to refocus on editorial, events and brand-services work.

Founded: 2005
Origin: Berlin, Germany
Price: $$$
Focus: Unisex
Facts checked: September 2026
Styles: Streetwear, Minimalist / Contemporary, Athleisure / Sportswear

Highsnobiety is featured in

🇩🇪 Berlin8 brands →

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