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Brand profile
Yummie
New York label making shaping tanks, bodysuits, briefs and seamless leggings, founded in 2008 by designer Heather Thomson as Yummie Tummie.
New York CityOrigin
WomenswearFocus
Athleisure / SportswearStyle
$$Price
What to know about Yummie
Built on one shaping tank
The label started from designer Heather Thomson's three-panel shaping tank in 2008, and the shaping tanks, camis and bodysuits still anchor the range.
Founder left, name got shorter
Originally Yummie Tummie by Heather Thomson, it rebranded to plain Yummie, cut back the assortment and parted ways with Thomson; investor Eric Rothfeld became CEO.
Shapewear logic applied to loungewear
Beyond briefs and bodysuits, the line extends into leggings and seamless loungewear, sold direct-to-consumer and through department stores at accessible prices.
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Brand facts
Yummie is a New York shapewear and everyday apparel label founded in 2008 by designer and former "Real Housewives of New York" cast member Heather Thomson, who built it around her original three-panel shaping tank. Originally sold as Yummie Tummie by Heather Thomson, the company later rebranded to plain Yummie, streamlined its assortment and parted ways with Thomson; investor Eric Rothfeld took over as chief executive. The range now covers shaping tanks, camis, bodysuits, briefs, leggings and seamless loungewear, sold direct-to-consumer and through department stores.
- Founded
- 2008
- Origin
- New York City, United States
- Made in
- USA, Asia
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary