80% matchBeams Plus
Tokyo-made vintage Americana, subtler Ivy leaning
What changes: Broad wardrobe of preppy/workwear staples rather than loud print shirts
Brand profile
Star of Hollywood
Toyo Enterprise's Japanese-made revival of a 1950s American shirt label, specialising in boldly printed rayon and cotton open-collar aloha shirts.
TokyoOrigin
UnisexFocus
Workwear / HeritageStyle
$$Price
4 brands like Star of Hollywood like Beams Plus, Todd Snyder, Polo Ralph Lauren →
What to know about Star of Hollywood
A dead 1950s label, rebuilt
Toyo Enterprise resurrected an obscure American shirt brand from the 1950s, reissuing its open-collar and pullover shirts rather than reinterpreting them loosely.
Loud prints are the product
The draw is the printed fabric — discharge and over-printed scorpions, tigers and vultures on high-density rayon and cotton dobby, not quiet basics.
Same house as Buzz Rickson's
It sits alongside Sun Surf, Sugar Cane and Buzz Rickson's under one Tokyo parent, made in Japan and sold seasonally through specialist shops like Clutch Cafe and HINOYA.
Looks from Star of Hollywood
Shop all Star of Hollywood ↗If you like Star of Hollywood
80% match
64% matchTodd Snyder
Mid-century American classics with camp-collar prints
What changes: Modern tailoring focus, not faithful reproduction
63% matchPolo Ralph Lauren
Big-brand take on 50s Americana and loud camp shirts
What changes: Mass-market scale, preppy rather than repro-accurate
62% matchFilson
Authentic archive-driven US heritage, rugged not resort
What changes: Outdoor wool and waxed cotton, no printed rayon
Brand facts
Star of Hollywood is a Japanese heritage reproduction label operated by Tokyo-based Toyo Enterprise, the parent company of Sun Surf, Sugar Cane and Buzz Rickson's. It revives an obscure 1950s American shirt brand known for loud printed fabrics, reissuing open-collar and pullover aloha shirts in high-density rayon and cotton dobby with discharge and over-printed motifs such as scorpions, tigers and vultures. Garments are made in Japan and sold seasonally through specialist retailers including Clutch Cafe, HINOYA and Second Sunrise. Collections continue through 2026.
- Founded
- 1950s (original US label); revived by Toyo Enterprise
- Origin
- Tokyo, Japan
- Price
- $$
- Typical prices
- Shirts $145–$255
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Workwear / Heritage