Brand profile

Star of Hollywood

Toyo Enterprise's Japanese-made revival of a 1950s American shirt label, specialising in boldly printed rayon and cotton open-collar aloha shirts.

TokyoOrigin

Workwear / HeritageStyle

$$Price

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What to know about Star of Hollywood

A dead 1950s label, rebuilt

Toyo Enterprise resurrected an obscure American shirt brand from the 1950s, reissuing its open-collar and pullover shirts rather than reinterpreting them loosely.

Loud prints are the product

The draw is the printed fabric — discharge and over-printed scorpions, tigers and vultures on high-density rayon and cotton dobby, not quiet basics.

Same house as Buzz Rickson's

It sits alongside Sun Surf, Sugar Cane and Buzz Rickson's under one Tokyo parent, made in Japan and sold seasonally through specialist shops like Clutch Cafe and HINOYA.

StyleWorkwear / Heritage

Looks from Star of Hollywood

Shop all Star of Hollywood ↗

Star of Hollywood — STAR OF HOLLYWOOD - HIGH DENSITY RAYON OPEN SHIRT - OCELOT - SH39708

HIGH DENSITY RAYON OPEN SHIRT - OCELOT - SH39708$138

Star of Hollywood — STAR OF HOLLYWOOD - DOBBY COTTON OPEN SHIRT - LEOPARD - SH39720

DOBBY COTTON OPEN SHIRT - LEOPARD - SH39720$131

Star of Hollywood — STAR OF HOLLYWOOD - HOPSACK RAYON PULLOVER SHIRT - SHRUNKEN HEAD - SH39704

HOPSACK RAYON PULLOVER SHIRT - SHRUNKEN HEAD - SH39704$152

Star of Hollywood — STAR OF HOLLYWOOD - TYPEWRITER COTTON OPEN SHIRT - OWL - SH39494

TYPEWRITER COTTON OPEN SHIRT - OWL - SH39494$125

Star of Hollywood — STAR OF HOLLYWOOD x VINCE RAY - DOBBY COTTON OPEN SHIRT - THE WESTERNER - SH39706

x VINCE RAY - DOBBY COTTON OPEN SHIRT - THE WESTERNER - SH39706$145

Star of Hollywood — STAR OF HOLLYWOOD - DOBBY COTTON OPEN SHIRT - MODERN - SH29711

DOBBY COTTON OPEN SHIRT - MODERN - SH29711$145

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Brand facts

Star of Hollywood is a Japanese heritage reproduction label operated by Tokyo-based Toyo Enterprise, the parent company of Sun Surf, Sugar Cane and Buzz Rickson's. It revives an obscure 1950s American shirt brand known for loud printed fabrics, reissuing open-collar and pullover aloha shirts in high-density rayon and cotton dobby with discharge and over-printed motifs such as scorpions, tigers and vultures. Garments are made in Japan and sold seasonally through specialist retailers including Clutch Cafe, HINOYA and Second Sunrise. Collections continue through 2026.

Founded: 1950s (original US label); revived by Toyo Enterprise
Origin: Tokyo, Japan
Price: $$
Facts checked: August 2026
Styles: Workwear / Heritage

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