82% matchGANNI
Playful prints and color in the same contemporary tier
What changes: Scandi/streetwear edge rather than LA vintage polish
Brand profile
STAUD
Los Angeles contemporary womenswear label known for vintage-inflected dresses, playful color and structured bags like the Moon and Bissett.
Los AngelesOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
24 brands like STAUD like GANNI, A.L.C., Rotate Birger Christensen →
What to know about STAUD
Handbags are the entry point
Structured styles like the Moon and Bissett are what the label is best known for, ahead of its ready-to-wear.
Minimal shapes, unminimal color
Vintage-leaning silhouettes in poplin and knit dresses, tailoring and swim, usually done in playful color rather than neutrals.
Founder-run, now backed for growth
Sarah Staudinger and George Augusto still run the LA label, which took a minority investment in June 2025 to expand categories and markets.
How STAUD fits
Overall fit
slightly small
Shoppers most often report STAUD running slightly small and narrow through the bust, shoulders and armholes while bottoms and looser silhouettes come closer to true to size, so many take their usual size unless the piece is fitted or structured.
Tip: Consider sizing up one if you are broader through the bust, shoulders or upper arms, and stay with your usual size in bottoms.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | slightly small | structured poplin blouses that are fitted through the bust and shoulders with fuller sleeves | Size up if you are fuller busted, since the crisp non-stretch poplin has little give across the chest. |
| Trousers & pants | true to size | clean tailored or relaxed straight cuts | Take your usual size and budget for a hem if you are under average height. |
| Jeans & denim | slightly small | rigid, vintage-leaning straight and wide silhouettes with little stretch | If you are between sizes in the rigid denim, the larger size is usually the safer choice. |
| Jackets | slightly small | structured and tailored through the shoulder rather than oversized | Size up if you plan to layer a knit underneath, as the shoulders and sleeves are cut narrow. |
| T-shirts & graphic tees | slightly small | fitted, close-to-body knit and jersey tops | Size up if you prefer any ease, as the knit tops are cut close and can be short in the body. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like STAUD
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STAUD fit questions
Does STAUD run big or small?
STAUD fits slightly small. Consider sizing up one if you are broader through the bust, shoulders or upper arms, and stay with your usual size in bottoms. Shoppers most often report STAUD running slightly small and narrow through the bust, shoulders and armholes while bottoms and looser silhouettes come closer to true to size, so many take their usual size unless the piece is fitted or structured.
How does STAUD fit?
Shoppers most often report STAUD running slightly small and narrow through the bust, shoulders and armholes while bottoms and looser silhouettes come closer to true to size, so many take their usual size unless the piece is fitted or structured. Overall shape: generally slim and body-conscious through the bust and shoulders, with fuller or voluminous skirts, sleeves and hems.
How do STAUD shirts & overshirts fit?
STAUD shirts & overshirts fits slightly small. Size up if you are fuller busted, since the crisp non-stretch poplin has little give across the chest. Shape: structured poplin blouses that are fitted through the bust and shoulders with fuller sleeves.
How do STAUD trousers & pants fit?
STAUD trousers & pants fits true to size. Take your usual size and budget for a hem if you are under average height. Shape: clean tailored or relaxed straight cuts.
How do STAUD jeans & denim fit?
STAUD jeans & denim fits slightly small. If you are between sizes in the rigid denim, the larger size is usually the safer choice. Shape: rigid, vintage-leaning straight and wide silhouettes with little stretch.
Brand facts
STAUD is a Los Angeles contemporary womenswear label founded in 2015 by Sarah Staudinger and George Augusto, who still run it with president Jon Zeiders. The line pairs minimal, vintage-leaning silhouettes with playful color: poplin and knit dresses, tailoring, swim, and structured handbags such as the Moon and Bissett. It shows during New York Fashion Week and sells through roughly ten stores, e-commerce and wholesale. In June 2025 the brand took a significant minority investment from a consortium of family offices, advised by The Sage Group, to fund category and geographic expansion.
- Founded
- 2015
- Origin
- Los Angeles, United States
- Made in
- USA, Asia
- Price
- $$$
- Typical prices
- Bags $333–$489 · Footwear $474–$489
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury