80% matchGimaguas
Craft-led knitwear and retro dresses in small drops
What changes: More Mediterranean holiday mood, smaller range
Brand profile
House of Sunny
London womenswear label known for retro-influenced knitwear, twice-yearly "Volume" collections and the viral swirl-patterned Hockney cardigan.
LondonOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like House of Sunny like Gimaguas, GANNI, Another Girl →
What to know about House of Sunny
One cardigan built the audience
The swirl-patterned Hockney cardigan spread widely on social media in 2020, and retro-leaning knitwear — jacquard, crochet — remains the label's core output.
Numbered Volumes, not seasons
Collections drop roughly twice a year as numbered "Volume" releases rather than on a fast seasonal calendar, so the range turns over slowly.
Womenswear, with recycled inputs
This is a London womenswear label spanning knits, faux fur, relaxed tailoring, denim and dresses, using recycled and deadstock materials across production.
How House of Sunny fits
Overall fit
runs large
House of Sunny pieces are widely described as intentionally oversized and relaxed, so the labelled size usually wears a size or so bigger than expected, with a fairly short overall size run that can limit options at the larger end.
Tip: Most shoppers do best sizing down one from their usual size unless they want the exaggerated oversized look the brand intends.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs large | boxy, relaxed, dropped-shoulder | Size down if you want anything close to a regular fit. |
| Trousers & pants | slightly large | high-waisted and relaxed through the hip with a wide or straight leg | Take your usual size for the waist but expect extra length and volume through the leg. |
| Jeans & denim | mixed | high-rise, straight to wide leg with a loose seat | Denim can run tighter at the waist than the knitwear runs large, so check the specific style's measurements before choosing. |
| Jackets | runs large | oversized, boxy, built for layering | Size down one unless you plan to layer chunky knits underneath. |
| T-shirts & graphic tees | runs large | relaxed and boxy with a dropped shoulder | Size down for a closer fit, keep your usual size for the intended loose look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like House of Sunny
80% match
78% matchGANNI
Bolder print-driven Scandi take on playful contemporary
What changes: Larger global business, higher prices, seasonal calendar
72% matchAnother Girl
Small UK indie with the same 60s-70s reference pool
What changes: Tinier range, less knit-focused, lower profile
66% matchFruity Booty
London limited drops in deadstock, brighter and skimpier
What changes: Lingerie and swim core rather than knitwear and outerwear
House of Sunny fit questions
Does House of Sunny run big or small?
House of Sunny runs large. Most shoppers do best sizing down one from their usual size unless they want the exaggerated oversized look the brand intends. House of Sunny pieces are widely described as intentionally oversized and relaxed, so the labelled size usually wears a size or so bigger than expected, with a fairly short overall size run that can limit options at the larger end.
How does House of Sunny fit?
House of Sunny pieces are widely described as intentionally oversized and relaxed, so the labelled size usually wears a size or so bigger than expected, with a fairly short overall size run that can limit options at the larger end. Overall shape: relaxed and oversized, with boxy knits and slouchy silhouettes.
How do House of Sunny shirts & overshirts fit?
House of Sunny shirts & overshirts runs large. Size down if you want anything close to a regular fit. Shape: boxy, relaxed, dropped-shoulder.
How do House of Sunny trousers & pants fit?
House of Sunny trousers & pants fits slightly large. Take your usual size for the waist but expect extra length and volume through the leg. Shape: high-waisted and relaxed through the hip with a wide or straight leg.
How do House of Sunny jeans & denim fit?
House of Sunny jeans & denim varies by piece. Denim can run tighter at the waist than the knitwear runs large, so check the specific style's measurements before choosing. Shape: high-rise, straight to wide leg with a loose seat.
Brand facts
House of Sunny is a London womenswear label founded in 2011 by designer Sunny Williams, who started it as a small East London project. It releases numbered "Volume" collections roughly twice a year rather than fast seasonal drops, and built its audience on retro-leaning knitwear, above all the swirl-patterned Hockney cardigan that circulated widely on social media in 2020. Ranges cover jacquard and crochet knits, faux fur, relaxed tailoring, denim, dresses and accessories, with recycled and deadstock materials used across production.
- Founded
- 2011
- Origin
- London, United Kingdom
- Made in
- China, Europe
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Y2K, Streetwear