Brand profile

Stetson

American hatmaker founded in 1865, known for fur-felt cowboy hats and the Open Road fedora, now produced in Garland, Texas by Hatco.

PhiladelphiaOrigin

UnisexFocus

Workwear / HeritageStyle

$$Price

Shop Stetson ↗

4 brands like Stetson like Kangol, Brixton, Clarks →

What to know about Stetson

The name outlived the original company

The 1865 Philadelphia firm stopped making hats in 1970 and went bankrupt in 1986; Hatco bought the manufacturing rights in 1987 and has produced Stetson in Garland, Texas since 2004.

Two hats define the range

The line traces back to the wide-brimmed Boss of the Plains, and today splits between fur-felt cowboy hats and the Open Road fedora, plus straw styles for warm weather.

Headwear is the brand; apparel is licensed

Clothing, boots and fragrance carry the name under license, so the hats made at the Texas plant are where the actual manufacturing history sits.

Known forCaps & hats

StyleWorkwear / Heritage Urban prep / Ivy Streetwear

Looks from Stetson

Shop all Stetson ↗

Stetson — Royal Deluxe Open Road Hat - Caribou

Royal Deluxe Open Road Hat - Caribou$270

Stetson — Royal Deluxe Open Road Hat - Walnut

Royal Deluxe Open Road Hat - Walnut$305

Stetson — Royal Deluxe Open Road Hat - Silverbelly

Royal Deluxe Open Road Hat - Silverbelly$305

Stetson — Skyline 7242 6X Cowboy Hat | Black | Stetson

Skyline 7242 6X Cowboy Hat | Black | Stetson$380

Stetson — Crowley 10X Straw Cowboy Hat | Natural | Stetson

Crowley 10X Straw Cowboy Hat | Natural | Stetson$180

Stetson — Elmhurst Straw Cowboy Hat | Natural | Stetson

Elmhurst Straw Cowboy Hat | Natural | Stetson$85

If you like Stetson

82% match

Kangol

$$Heritage capsCleator, United Kingdom

Heritage hat house, flat caps and buckets not Western felt

What changes: British, streetwear-coded rather than cowboy/dress

Shop Kangol

78% match

Brixton

$$Casual hatsOceanside, United States

California hat specialist turned full workwear line

What changes: Skate/surf roots, cheaper, no fur felt

Shop Brixton 18 brands like Brixton →

64% match

Clarks

$$Heritage bootsStreet, United Kingdom

Same 19th-century icon-maker logic, applied to footwear

What changes: Shoes only, no headwear

Shop Clarks 20 brands like Clarks →

63% match

Velva Sheen

$$Vintage basicsCincinnati, United States

Pre-war American sportswear revived with US-made knits

What changes: Tees and sweats, no hats

Shop Velva Sheen 26 brands like Velva Sheen →

Brand facts

Stetson makes Western and dress headwear under a name John B. Stetson established in Philadelphia in 1865, beginning with the wide-brimmed Boss of the Plains. The original company stopped manufacturing in 1970 and went bankrupt in 1986; Hatco, Inc. bought the manufacturing rights in 1987 and has produced Stetson hats at its Garland, Texas plant since 2004, alongside Resistol and Charlie 1 Horse. Current output spans fur-felt cowboy hats, the Open Road fedora and straw styles, plus licensed apparel, boots and fragrance.

Founded: 1865
Origin: Philadelphia, United States
Made in: USA, Mexico
Price: $$
Typical prices: Caps hats $71–$228 · Belts $195–$213
Focus: Unisex
Facts checked: August 2026
Styles: Workwear / Heritage, Urban prep / Ivy, Streetwear

Keep exploring

More urban prep / ivy brandsBrowse the style →More workwear / heritage brandsBrowse the style →More streetwear brandsBrowse the style →Browse every brandThe full directory →