77% matchLikelihood
Fashion-led sneaker curation over hype volume
What changes: Smaller, newer, single-city and more designer-leaning
Brand profile
Australian select streetwear retailer running since 2002, with stores in Darlinghurst, Sydney and Melbourne CBD stocking Japanese, global and local labels.
4 brands like Supply Store Australia like Likelihood, Livestock Toronto, Good Neighbour →

Supply is a Sydney select store that opened in 2002 and still buys Japanese and independent imports alongside Nike, plus its own SUPPLY-branded apparel.
Its reputation rests on introducing visvim, Supreme, KAWS, Silas, goodenough, Head Porter and P.A.M. to local shoppers early.
The Burton Street basement in Darlinghurst since 2005, a Melbourne CBD store since 2019, and SURPLUS, its Darlinghurst vintage, zine and record market.
77% matchFashion-led sneaker curation over hype volume
What changes: Smaller, newer, single-city and more designer-leaning
76% matchSame-era multi-store streetwear and Nike account
What changes: Broader mall-scale hype stock, less independent Japanese
74% matchNeighbourhood boutique mixing local and imported labels
What changes: More contemporary menswear, fewer sneaker exclusives
71% matchIndependent shop with story-driven in-house line
What changes: Narrower footwear-first assortment
Supply is an Australian select retailer that opened in Darlinghurst, Sydney in 2002, moved to its current Burton Street basement site in 2005, and added a Melbourne CBD store on Sutherland Street in 2019. It built its reputation introducing visvim, Supreme, KAWS, Silas, goodenough, Head Porter and P.A.M. locally, and still mixes Japanese and independent imports with Nike and Australian designers. Supply produces its own SUPPLY-branded apparel, has worked on Nike Sportswear kit projects, and runs SURPLUS, a Darlinghurst market of vintage clothing, music, zines, art and food.