Sure Store
The Sure Store is a Melbourne skate and streetwear retailer founded by Steele Saunders, previously a driving force behind the PSC chain before leaving in 2001 to import labels such as Alife, 10 Deep and HUF into Australia. Originally on Manchester Lane, the shop now trades from 273 Little Lonsdale Street and sells contemporary and vintage skateboards, sneakers and apparel alongside its own SURE! tees and long sleeves. Recent activity includes Stussy skateboarding stock and an S-Double x Sure Shawn Stussy T-shirt release.
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