Brand profile

Swoveralls

Brooklyn brand making sweatpant overalls in fleece and French terry, sold direct-to-consumer and popularised by a Shark Tank appearance.

BrooklynOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price

4 brands like Swoveralls like Lucy & Yak, Imperfects Overalls, PANGAIA →

A man wearing a Swoveralls' swoveralls - dark athletic grey

What to know about Swoveralls

One product, not a wardrobe

The entire line is overalls cut from sweatpant fleece — French-terry style bib overalls in solid colours and prints, rather than a broad clothing range.

Shark Tank built the audience

Founder Kyle Bergman pitched the brand on Shark Tank in its early years, and that TV exposure drove much of the initial customer base.

Crowdfunded revision, US production

An Indiegogo-backed "Swoveralls 2.0" release changed the fit and moved manufacturing to the US, with recycled and organic cotton and a traceable supply chain.

Known forSweatpants & joggersBottoms

If you like Swoveralls

A woman wearing Lucy & Yak lenny shirt: organic cotton - ecru84% match

Lucy & Yak

$$Casual dungareesBarnsley, United Kingdom

Colourful ethical dungarees, same one-piece comfort hook

What changes: Cotton/cord workwear fabrics rather than fleece, womenswear-led

Brand facts

Swoveralls is a direct-to-consumer label built around one idea: overalls cut from sweatpant fleece. Founder Kyle Bergman runs the brand under parent company The Great Fantastic and pitched it on Shark Tank, which drove much of its early audience. The line centres on French-terry style sweatpant overalls in solid colours and prints, expanded through an Indiegogo-funded "Swoveralls 2.0" release with a revised fit and US-based production. The brand markets a sustainability angle, emphasising recycled and organic cotton and a traceable supply chain.

Founded
2018
Origin
Brooklyn, United States
Made in
USA
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Athleisure / Sportswear, Workwear / Heritage, Streetwear

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