84% matchLucy & Yak
Colourful ethical dungarees, same one-piece comfort hook
What changes: Cotton/cord workwear fabrics rather than fleece, womenswear-led
Brand profile
Brooklyn brand making sweatpant overalls in fleece and French terry, sold direct-to-consumer and popularised by a Shark Tank appearance.
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The entire line is overalls cut from sweatpant fleece — French-terry style bib overalls in solid colours and prints, rather than a broad clothing range.
Founder Kyle Bergman pitched the brand on Shark Tank in its early years, and that TV exposure drove much of the initial customer base.
An Indiegogo-backed "Swoveralls 2.0" release changed the fit and moved manufacturing to the US, with recycled and organic cotton and a traceable supply chain.
84% matchColourful ethical dungarees, same one-piece comfort hook
What changes: Cotton/cord workwear fabrics rather than fleece, womenswear-led
74% matchIndependent overall specialist, canvas instead of fleece
What changes: Rugged utility construction, no athleisure softness
68% matchSustainability-first take on fleece and terry basics
What changes: Materials-science positioning, higher price, no overalls
66% matchHeritage source of the fleece and French terry staple
What changes: Mass-market classics, no novelty one-piece silhouettes
Swoveralls is a direct-to-consumer label built around one idea: overalls cut from sweatpant fleece. Founder Kyle Bergman runs the brand under parent company The Great Fantastic and pitched it on Shark Tank, which drove much of its early audience. The line centres on French-terry style sweatpant overalls in solid colours and prints, expanded through an Indiegogo-funded "Swoveralls 2.0" release with a revised fit and US-based production. The brand markets a sustainability angle, emphasising recycled and organic cotton and a traceable supply chain.