Swoveralls

Swoveralls is a direct-to-consumer label built around one idea: overalls cut from sweatpant fleece. Founder Kyle Bergman runs the brand under parent company The Great Fantastic and pitched it on Shark Tank, which drove much of its early audience. The line centres on French-terry style sweatpant overalls in solid colours and prints, expanded through an Indiegogo-funded "Swoveralls 2.0" release with a revised fit and US-based production. The brand markets a sustainability angle, emphasising recycled and organic cotton and a traceable supply chain.