Brand profile
Champion
American sportswear label behind the Reverse Weave hoodie, founded 1919 and owned by Authentic Brands Group since 2024.
RochesterOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
25 brands like Champion like Starter, Reigning Champ, Alternative Apparel →
What to know about Champion
American athletic label founded in 1919 in Rochester, New York, by the Feinbloom family as the Knickerbocker Knitting Company, which outfitted college teams and patented Reverse Weave fleece in 1938. Hanesbrands sold Champion to Authentic Brands Group in a $1.2 billion deal announced June 2024 and closed later that year. Core products remain Reverse Weave hoodies, crewnecks, sweatpants and script-logo tees. Under Authentic it has returned to pro teamwear via NFL, NHL, MiLB and Premier Lacrosse League licences, launched a Target activewear line in 2025, and signed a Revlon fragrance deal.
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How Champion fits
Overall fit
slightly large
Champion is most often described as true to size but cut roomy, with Reverse Weave sweatshirts and hoodies wearing noticeably boxier and larger than typical fashion brands, while Champion Europe/Japan-spec pieces tend to run a size smaller.
Tip: Take your usual size in tees, but consider sizing down one in Reverse Weave fleece unless you want the classic oversized look.
High confidence · based on 25 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | boxy and wide through the chest and shoulders, classic Reverse Weave silhouette | Size down one from your usual for a normal fit, or keep your size for the intended oversized drop-shoulder look. |
| Jackets | slightly large | roomy coach and track jacket cuts with space for layering | Take your normal size for layering, or size down if you prefer a cleaner, less billowy fit. |
| T-shirts & graphic tees | true to size | classic straight-cut, mildly boxy rather than slim | Take your normal size; size down only if you want a trimmer, closer chest fit. |
| Trousers & pants | true to size | relaxed straight sweatpant, some styles tapered at the ankle | Stick with your usual waist size and check inseam, as legs commonly run long. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Champion
See all 25 brands like Champion →
86% matchStarter
Same licensed-teamwear heritage, satin jackets over fleece
What changes: Leans harder on pro-league logos, less blank fleece
79% matchReigning Champ
Premium logo-free take on heavyweight terry sweats
What changes: Roughly triple the price, Canadian-made, no graphics
74% matchAlternative Apparel
Softer vintage-washed fleece and tee basics, no logo
What changes: Lighter eco-jersey feel, no athletic or teamwear heritage
72% matchReebok
Archive-driven athletic classics under the same owner
What changes: Sneaker-led rather than fleece-led
Champion fit questions
Does Champion run big or small?
Champion fits slightly large. Take your usual size in tees, but consider sizing down one in Reverse Weave fleece unless you want the classic oversized look. Champion is most often described as true to size but cut roomy, with Reverse Weave sweatshirts and hoodies wearing noticeably boxier and larger than typical fashion brands, while Champion Europe/Japan-spec pieces tend to run a size smaller.
How does Champion fit?
Champion is most often described as true to size but cut roomy, with Reverse Weave sweatshirts and hoodies wearing noticeably boxier and larger than typical fashion brands, while Champion Europe/Japan-spec pieces tend to run a size smaller. Overall shape: boxy and relaxed, especially in fleece.
How do Champion hoodies & sweatshirts fit?
Champion hoodies & sweatshirts runs large. Size down one from your usual for a normal fit, or keep your size for the intended oversized drop-shoulder look. Shape: boxy and wide through the chest and shoulders, classic Reverse Weave silhouette.
How do Champion jackets fit?
Champion jackets fits slightly large. Take your normal size for layering, or size down if you prefer a cleaner, less billowy fit. Shape: roomy coach and track jacket cuts with space for layering.
How do Champion t-shirts & graphic tees fit?
Champion t-shirts & graphic tees fits true to size. Take your normal size; size down only if you want a trimmer, closer chest fit. Shape: classic straight-cut, mildly boxy rather than slim.
Brand facts
- Founded
- 1919
- Origin
- Rochester, United States
- Price
- $$
- Typical prices
- Hoodies $100–$167 · T-shirts $55–$62
- Focus
- Unisex
- Styles
- Athleisure / Sportswear, Streetwear, Workwear / Heritage