86% matchRichard Mille
Even more extreme materials-first horology
What changes: Multiples of the price, tiny production, tonneau-only DNA
Brand profile
Hublot
Swiss luxury watchmaker in Nyon, LVMH-owned since 2008, known for the Big Bang and unusual case materials like ceramic, sapphire and Magic Gold.
NyonOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
16 brands like Hublot like Richard Mille, TAG Heuer, Breitling →
What to know about Hublot
The Big Bang carries the house
Launched in 2005, the Big Bang and its Spirit and Classic Fusion siblings account for most of the range, with the MP series holding the technical end.
Materials are the engineering story
The "Art of Fusion" approach builds cases from coloured ceramic, sapphire, carbon fibre and the scratch-resistant Magic Gold alloy, on in-house Unico and Meca-10 calibres.
Sport and art, not heritage
Founded in 1980 and LVMH-owned since 2008, it leans on FIFA World Cup timekeeping and artist projects with Takashi Murakami and Daniel Arsham rather than a long archive.
If you like Hublot
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82% matchTAG Heuer
Sibling LVMH maison, motorsport chronographs
What changes: Far more accessible pricing and heritage-led designs
70% matchBreitling
Bold sports cases, aviation rather than fusion
What changes: More traditional steel tool-watch codes, lower price
68% matchBulgari
LVMH stablemate with jewellery-led Octo watches
What changes: Jewellery house first, Italian design over technical bulk
Brand facts
Hublot is a Swiss watchmaker headquartered in Nyon, founded in 1980 by Carlo Crocco and part of LVMH's watch division since 2008. Its output centres on the Big Bang, introduced in 2005, alongside Classic Fusion, Spirit of Big Bang and the technical MP series. The house builds in-house Unico and Meca-10 calibres and pursues an "Art of Fusion" material approach using coloured ceramic, sapphire, carbon fibre and its scratch-resistant Magic Gold alloy. It acts as official timekeeper for events including the FIFA World Cup and collaborates with artists such as Takashi Murakami and Daniel Arsham.
- Founded
- 1980
- Origin
- Nyon, Switzerland
- Made in
- Switzerland
- Price
- $$$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Quiet luxury, Avant-garde, Athleisure / Sportswear