Brand profile
Tailor Toyo
Tokyo heritage label reissuing postwar Japanese sukajan souvenir jackets with archival embroidery, part of Toyo Enterprise.
4 brands like Tailor Toyo like Kapital, visvim, WTAPS →



What to know about Tailor Toyo
Tailor Toyo is the sukajan (souvenir jacket) label of Tokyo's Toyo Enterprise, the heritage clothing group established in Sumida in 1965 whose predecessor, Kosho & Co., supplied embroidered jackets to US military PX stores in postwar Japan. The brand reissues archival souvenir jackets in silk, rayon and acetate with dense chain-stitch and hand-guided embroidery of eagles, tigers and dragons, alongside Vietnam-era jackets, sweats and tees. Made in Japan and sold through specialists including Clutch Cafe, HINOYA and DeeCee style. Jackets typically run several hundred to over a thousand dollars.
Shop Tailor Toyo
Shop all Tailor Toyo ↗Available atClutch Cafe
If you like Tailor Toyo
85% matchKapital
Japanese repro craft with boro patchwork and indigo
What changes: Folkloric, freer design rather than strict archival reissue
84% matchvisvim
Archival Americana rebuilt with natural dyes and hand craft
What changes: Far higher prices and a full footwear/outerwear wardrobe
74% matchWTAPS
Military-issue patterns read through Tokyo detailing
What changes: Contemporary streetwear cuts, not postwar souvenir repro
71% matchNeighborhood
Biker and military Americana with heavy embroidery graphics
What changes: Streetwear-driven branding over archival reproduction
Brand facts
- Founded
- 1965 (heritage from predecessor Kosho & Co., 1940s)
- Origin
- Tokyo, Japan
- Price
- $$$$
- Typical prices
- Jackets $802–$1100
- Focus
- Unisex
- Styles
- Workwear / Heritage, Streetwear