Brand profile

Tailor Toyo

Tokyo heritage label reissuing postwar Japanese sukajan souvenir jackets with archival embroidery, part of Toyo Enterprise.

TokyoOrigin
UnisexFocus
Workwear / HeritageStyle
$$$$Price

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A man wearing a black quilted Tailor Toyo souvenir jacket with embroidered tiger heads over a white teeTailor Toyo — Velveteen Scarf Tiger BlackTailor Toyo — Velveteen Scarf Eagle Navy

What to know about Tailor Toyo

Tailor Toyo is the sukajan (souvenir jacket) label of Tokyo's Toyo Enterprise, the heritage clothing group established in Sumida in 1965 whose predecessor, Kosho & Co., supplied embroidered jackets to US military PX stores in postwar Japan. The brand reissues archival souvenir jackets in silk, rayon and acetate with dense chain-stitch and hand-guided embroidery of eagles, tigers and dragons, alongside Vietnam-era jackets, sweats and tees. Made in Japan and sold through specialists including Clutch Cafe, HINOYA and DeeCee style. Jackets typically run several hundred to over a thousand dollars.

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Available atClutch Cafe

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Brand facts

Founded
1965 (heritage from predecessor Kosho & Co., 1940s)
Origin
Tokyo, Japan
Price
$$$$
Typical prices
Jackets $802–$1100
Focus
Unisex
Styles
Workwear / Heritage, Streetwear

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