85% matchBrand profile
Tailor Toyo
Tokyo heritage label reissuing postwar Japanese sukajan souvenir jackets with archival embroidery, part of Toyo Enterprise.
TokyoOrigin
Workwear / HeritageStyle
$$$$Price
What to know about Tailor Toyo
The original PX supplier's descendant
Its predecessor Kosho & Co. made embroidered souvenir jackets for US military PX stores in postwar Japan, so the archive being reissued is the brand's own.
Reissues, not reinterpretations
Jackets are rebuilt from archival patterns in silk, rayon and acetate with dense chain-stitch eagles, tigers and dragons, plus Vietnam-era styles, sweats and tees.
Embroidery labour sets the price
Made in Japan and sold through specialists like Clutch Cafe and HINOYA, jackets run from several hundred to over a thousand dollars, driven by hand-guided stitching.
Looks from Tailor Toyo
Shop all Tailor Toyo ↗
SUKA SHIRT - JAPAN MAP - TT39699$194
Acetate Souvenir Jacket - TIGER HEAD × JAPAN MAP - TT15877-125$498
Cotton Rayon Vietnam Jacket - VIETNAM MAP - AGING MODEL - TT15880$381
Late 1960s Style Cotton Vietnam Jacket - VIETNAM MAP - TT15892$332
Reversible Souvenir Jacket$996
Acetate Suka Jacket Roaring Tiger x Eagle$1,063If you like Tailor Toyo
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Brand facts
Tailor Toyo is the sukajan (souvenir jacket) label of Tokyo's Toyo Enterprise, the heritage clothing group established in Sumida in 1965 whose predecessor, Kosho & Co., supplied embroidered jackets to US military PX stores in postwar Japan. The brand reissues archival souvenir jackets in silk, rayon and acetate with dense chain-stitch and hand-guided embroidery of eagles, tigers and dragons, alongside Vietnam-era jackets, sweats and tees. Made in Japan and sold through specialists including Clutch Cafe, HINOYA and DeeCee style. Jackets typically run several hundred to over a thousand dollars.
- Founded
- 1965 (heritage from predecessor Kosho & Co., 1940s)
- Origin
- Tokyo, Japan
- Price
- $$$$
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Streetwear
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