89% matchOld Navy
Same value basics, denim, activewear and kids mix
What changes: Single-brand apparel chain rather than a general merchandise store
Brand profile
Target
Minneapolis-based mass retailer selling low-priced apparel through in-house labels and limited-run designer collaborations across roughly 2,000 US stores.
MinneapolisOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$Price
4 brands like Target like Old Navy, H&M, Gap →
What to know about Target
Menswear lives under one label
Target's apparel is in-house: men's basics sit under Goodfellow & Co, activewear under All in Motion, with tees, denim and seasonal pieces mostly priced under $50.
Designer capsules drop and disappear
Alongside the everyday basics, Target runs a long-standing program of limited-run designer and celebrity collections that sell through and are not restocked.
A chain rebuilding its style credibility
After three years of falling sales and 2025 corporate job cuts, new CEO Michael Fiddelke is funding a multibillion-dollar remodel and tighter assortment push.
How Target fits
Overall fit
true to size
Target's in-house labels are generally reported as true to size for core basics, though consistency varies between sub-brands and between wear/washes.
Tip: Order your usual US size for most basics, but check individual sub-brand charts since fit varies across labels.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Trousers & pants | true to size | regular | Stick with your usual waist; check inseam options as lengths can run generous. |
| Shirts & overshirts | true to size | regular | Goodfellow & Co button-ups fit fairly standard; size down if you prefer a trimmer look. |
| Jeans & denim | true to size | regular | Universal Thread and Goodfellow denim generally match labeled sizing, but stretch styles can loosen through the day. |
| T-shirts & graphic tees | true to size | regular to slightly relaxed | Take your normal size; Goodfellow & Co men's tees run true, while Wild Fable trends more cropped and fitted. |
| Hoodies & sweatshirts | slightly large | relaxed | All in Motion and casual hoodies tend to run a touch roomy, so size down for a closer fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Target
Target fit questions
Does Target run big or small?
Target fits true to size. Order your usual US size for most basics, but check individual sub-brand charts since fit varies across labels. Target's in-house labels are generally reported as true to size for core basics, though consistency varies between sub-brands and between wear/washes.
How does Target fit?
Target's in-house labels are generally reported as true to size for core basics, though consistency varies between sub-brands and between wear/washes. Overall shape: regular.
How do Target trousers & pants fit?
Target trousers & pants fits true to size. Stick with your usual waist; check inseam options as lengths can run generous. Shape: regular.
How do Target shirts & overshirts fit?
Target shirts & overshirts fits true to size. Goodfellow & Co button-ups fit fairly standard; size down if you prefer a trimmer look. Shape: regular.
How do Target jeans & denim fit?
Target jeans & denim fits true to size. Universal Thread and Goodfellow denim generally match labeled sizing, but stretch styles can loosen through the day. Shape: regular.
Brand facts
Target is a US mass-market retailer whose apparel business runs on in-house labels — A New Day, Universal Thread, Wild Fable, Goodfellow & Co, All in Motion and kids' line Cat & Jack — plus a long-running program of limited-run designer and celebrity capsules. Merchandise is priced mostly under $50, with basics, denim, activewear and seasonal trend pieces. Michael Fiddelke replaced Brian Cornell as CEO on February 1, 2026, after three years of falling sales, 1,800 corporate job cuts in October 2025, and is funding a multibillion-dollar remodel and curation push aimed at restoring the chain's style credibility.
- Founded
- 1962
- Origin
- Minneapolis, United States
- Price
- $
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear, Urban prep / Ivy