The New Originals
The New Originals (TNO) is an Amsterdam streetwear label founded in 2015 by Rizky Lasahido, Maru Asmellash and Eben Badu, who had run a fashion, music and design blog and the TNO SoundSystem party collective since 2011. Its nine-dot "think outside the box" logo anchors hoodies, sweaters, knitwear, jackets, trousers and accessories marketed as performance clothing for creatives. The brand operates a flagship store at Zeedijk 59 in Amsterdam alongside global e-commerce and wholesale stockists, and collaborates with fellow Dutch labels including Filling Pieces.
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