79% matchSouvenir Official
European graphic hoodies with a message-first identity
What changes: Overtly political slogans rather than creative-community branding
Brand profile
The New Originals
Amsterdam streetwear label making graphic-driven "performance clothing for creatives," with a nine-dot logo and a Zeedijk flagship store.
AmsterdamOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like The New Originals like Souvenir Official, Students Golf, Trapstar →
What to know about The New Originals
The New Originals (TNO) is an Amsterdam streetwear label founded in 2015 by Rizky Lasahido, Maru Asmellash and Eben Badu, who had run a fashion, music and design blog and the TNO SoundSystem party collective since 2011. Its nine-dot "think outside the box" logo anchors hoodies, sweaters, knitwear, jackets, trousers and accessories marketed as performance clothing for creatives. The brand operates a flagship store at Zeedijk 59 in Amsterdam alongside global e-commerce and wholesale stockists, and collaborates with fellow Dutch labels including Filling Pieces.
If you like The New Originals
79% match
72% matchStudents Golf
Small label using sport as a creative-scene lens
What changes: Golf-course focus and US collegiate feel
68% matchTrapstar
City-scene logo streetwear, harder London edge
What changes: Hype-driven puffers and tracksuits, less design-studio tone
63% matchUnknown London
Graphic-led drops, flashier embellished treatment
What changes: Rhinestone hype pieces over everyday knitwear and basics
Brand facts
- Founded
- 2015
- Origin
- Amsterdam, Netherlands
- Price
- $$
- Focus
- Unisex
- Styles
- Streetwear, Athleisure / Sportswear