76% matchBrand profile
Thing Thing
New Zealand streetwear label making limited-edition menswear and womenswear in bespoke fabrics, from everyday dresses to relaxed knitwear, since 2012.
New ZealandOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Thing Thing like +351, Spencer Badu, BatNorton →
What to know about Thing Thing
Bags brought people in
Thing Thing is best known for its bags, but the range extends across jackets, trousers, knitwear, tops and dresses for men and women.
Fabrics are made, not bought
Collections are built around custom and bespoke fabrics, often in bold prints, and released in limited-edition runs rather than repeating seasonal staples.
New Zealand independent, not global chain
Running since 2012, it sells through its own webstore plus independent NZ boutiques and surf and lifestyle shops like The Urban Studio and Mount Surf Shop.
If you like Thing Thing
76% match
74% matchSpencer Badu
Genderless indie design with structural, unexpected shapes
What changes: Uniform-driven and mostly monochrome, higher price
71% matchBatNorton
Conceptual unisex shapes, transformer cuts, small batches
What changes: More experimental/avant-garde, less everyday wearability
68% matchIISE Seoul
Craft-textile storytelling in limited streetwear collections
What changes: Rooted in Korean heritage techniques, more outerwear-led
Brand facts
Thing Thing is a New Zealand streetwear label producing menswear and womenswear since 2012. The brand describes its clothing as finely cut and critically constructed, built around custom and bespoke fabrics, unusual shapes and unexpected details, and released in limited-edition collections. Core categories include everyday dresses, relaxed knitwear, tops, skirts, trousers and jackets, often in bold prints. Alongside its own webstore, it sells through independent New Zealand boutiques and surf and lifestyle retailers such as The Urban Studio, Trouble & Fox and Mount Surf Shop.
- Founded
- 2012
- Origin
- New Zealand
- Made in
- New Zealand, China
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Minimalist / Contemporary, Techwear