Brand profile
Thinking MU
Barcelona's pioneering sustainable label, founded in 2008, making playful printed organic-cotton tees, knits and relaxed Mediterranean casualwear with QR-traceable garments.
What to know about Thinking MU
Thinking MU is a Barcelona sustainable fashion label that friends Pepe Barguñó, Miquel Castells, Alejandro Arenas and Carlos Cortadellas started in 2008. It began as Intrépida Mu and takes its name from the founders' Jack Russell, Mu. The brand makes relaxed womenswear and menswear: organic-cotton graphic tees, sweatshirts, knits, trousers and jackets with bold, playful prints and a "contemporary Mediterranean" look. Its production is GOTS-certified, it publishes its supplier list, and each garment has a QR label for tracing its impact. It runs stores in Barcelona, Madrid and San Sebastián.
- Founded
- 2008
- Origin
- Barcelona, Spain
- Price
- $$
- Facts checked
- October 2026
- Styles
- Minimalist / Contemporary, Streetwear
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