Brand profile

Triple 5 Soul

New York streetwear label founded in 1989 by Camella Ehlke and revived by her in 2023 with archive-inspired utility wear and logo staples.

New York CityOrigin

UnisexFocus

StreetwearStyle

$$$Price

Shop Triple 5 Soul ↗

4 brands like Triple 5 Soul like Heron Preston, Cav Empt, m+rc noir →

What to know about Triple 5 Soul

Built on the Lower East Side

Camella Ehlke started sewing it in a storefront apartment on Ludlow Street in 1989, and it became a 1990s downtown fixture among DJs, graffiti writers and skaters.

Utility shapes, hand-sign graphics

The recognizable pieces are utility jackets, cargo pants and bags, plus tees and hoodies carrying the label's hand-sign logo.

A 2023 revival, not a reboot

Ehlke returned as creative director in 2023, reissuing archive silhouettes and making tees and hoodies from deadstock fabric, with a PLEASURES capsule that November.

Known forHoodies & sweatshirtsT-shirts & graphic tees

StyleStreetwear Y2K Techwear

If you like Triple 5 Soul

80% match

Heron Preston

$$$Utility outerwearNew York City, United States

NYC utility and uniform codes, logo-driven

What changes: Higher price, luxury-adjacent rather than archive revival

Shop Heron Preston 27 brands like Heron Preston →

70% match

Cav Empt

$$$Graphic streetwearTokyo, Japan

Graphic-heavy tees with technical utility outerwear

What changes: Tokyo dystopian print language, no 90s NYC lineage

Shop Cav Empt 19 brands like Cav Empt →

67% match

m+rc noir

$$$Cargo pantsParis, France

Cargos, waist bags and utility staples, drop-based

What changes: Secretive Paris hype model over archive heritage

Shop m+rc noir

65% match

Sean John

$$$90s revivalNew York City, United States

90s NYC hip-hop label trading on its own archive

What changes: Broader sportswear/denim range, less downtown-indie

Shop Sean John second-hand

Brand facts

Triple 5 Soul is a New York streetwear label founded in 1989 by Camella Ehlke, who began sewing pieces in a storefront apartment at 151 Ludlow Street on the Lower East Side. It became a fixture of 1990s downtown culture, linked to DJs, graffiti writers and skaters, and known for utility jackets, bags, cargo pants and its hand-sign logo graphics. After the label faded, Ehlke returned as creative director in 2023, reissuing archive silhouettes and deadstock-fabric tees and hoodies, and releasing a capsule with PLEASURES that November.

Founded: 1989
Origin: New York City, United States
Made in: Asia
Price: $$$
Focus: Unisex
Facts checked: August 2026
Styles: Streetwear, Y2K, Techwear

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