84% matchSEA NY
Prairie romance with cleaner modern lines
What changes: Lower price, less artisan handcraft and global craft sourcing
Brand profile
New York womenswear label known for artisanal, bohemian dresses, hand-knits and prints made with craftspeople in Peru and India.
32 brands like Ulla Johnson like SEA NY, Zimmermann, LoveShackFancy →

Johnson works with artisan makers in Peru and India on hand-knits, hand-crochet, embroidery and block-printed textiles, which is where the high pricing sits.
The clothes read through shape rather than logo: tiered and gathered dresses, blouson sleeves, crocheted knitwear and painterly prints, alongside denim.
Johnson still owns and runs the label, shows on the New York Fashion Week calendar, and extends the collections into footwear, bags and jewellery.
84% matchPrairie romance with cleaner modern lines
What changes: Lower price, less artisan handcraft and global craft sourcing
80% matchPrinted, lace-trimmed resort dressing at scale
What changes: Resort/swim focus and corporate ownership vs artisan-made craft
76% matchSweeter, more overtly floral romantic dressing
What changes: Vintage-prairie femininity rather than global artisan textiles
75% matchRock-leaning Parisian take on boho staples
What changes: Cooler, sharper city wardrobe over handcraft and print
Ulla Johnson designs womenswear from New York under her own name, working with artisan makers in Peru and India on hand-knits, embroidery and block-printed textiles. The collections center on tiered and gathered dresses, blouson sleeves, denim, hand-crocheted knitwear and painterly prints, extended through footwear, bags and jewelry. The label shows on the New York Fashion Week calendar, remains independently run by Johnson, and sells through its own stores and wholesale partners across the US, Europe, Asia and Australia.