Brand profile

Ulla Johnson

New York womenswear label known for artisanal, bohemian dresses, hand-knits and prints made with craftspeople in Peru and India.

New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$$Price

32 brands like Ulla Johnson like SEA NY, Zimmermann, LoveShackFancy →

A woman wearing Ulla Johnson blue printed jersey maxi dress

What to know about Ulla Johnson

Handwork carries the price tag

Johnson works with artisan makers in Peru and India on hand-knits, hand-crochet, embroidery and block-printed textiles, which is where the high pricing sits.

Volume is the signature

The clothes read through shape rather than logo: tiered and gathered dresses, blouson sleeves, crocheted knitwear and painterly prints, alongside denim.

Independent, and dressed head to toe

Johnson still owns and runs the label, shows on the New York Fashion Week calendar, and extends the collections into footwear, bags and jewellery.

A woman wearing SEA NY off-white seraphina maxi dress84% match

SEA NY

$$$Prairie dressesNew York City, United States

Prairie romance with cleaner modern lines

What changes: Lower price, less artisan handcraft and global craft sourcing

A wiman wearing a Zimmermann dress80% match

Zimmermann

$$$$Resort dressesSydney, Australia

Printed, lace-trimmed resort dressing at scale

What changes: Resort/swim focus and corporate ownership vs artisan-made craft

A woman wearing LoveShackFancy dusty quartz theodore printed maxi dress76% match

LoveShackFancy

$$$$Romantic floralsNew York City, United States

Sweeter, more overtly floral romantic dressing

What changes: Vintage-prairie femininity rather than global artisan textiles

Brand facts

Ulla Johnson designs womenswear from New York under her own name, working with artisan makers in Peru and India on hand-knits, embroidery and block-printed textiles. The collections center on tiered and gathered dresses, blouson sleeves, denim, hand-crocheted knitwear and painterly prints, extended through footwear, bags and jewelry. The label shows on the New York Fashion Week calendar, remains independently run by Johnson, and sells through its own stores and wholesale partners across the US, Europe, Asia and Australia.

Founded
2000
Origin
New York City, United States
Made in
USA, Peru, India, Italy
Price
$$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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