discoWe compared 30 brands similar to Ulla Johnson on fit, price and aesthetic — 8 cheaper and 3 more premium, led by SEA NY and Zimmermann.
For fans of Ulla Johnson looking to explore similar brands, options like Zimmermann, Isabel Marant, and Etro stand out. Each of these labels shares Johnson's commitment to luxurious fabrics and vibrant, bohemian-inspired designs. They resonate with shoppers who appreciate intricate details, relaxed silhouettes, and colorful palettes, all hallmarks of Ulla Johnson's aesthetic. As you delve into brands like Ulla Johnson, you’ll discover unique interpretations of bohemian fashion that combine global influences with modern elegance, catering to the sophisticated tastes of today's fashion enthusiasts.
Independent New York womenswear label mixing vintage-inspired romance with clean modern lines, known for prairie dresses, ruffled blouses and textured knits.
Why it's similar. Very close alignment in style, material use, silhouette, and premium market positioning with shared origin.
What changes. Lower price, less artisan handcraft and global craft sourcing
Australian womenswear label from Sydney known for printed, lace-trimmed resort dresses and swimwear, majority-owned by Advent International since 2023.
Why it's similar. Both brands embody a bohemian aesthetic characterized by feminine silhouettes and colorful palettes.
What changes. Resort/swim focus and corporate ownership vs artisan-made craft
French label founded in 1994 by Isabel Marant, known for rock-bohemian Parisian staples like wedge sneakers, suede boots and slouchy tailoring.
Why it's similar. Isabel Marant and Ulla Johnson share a distinct bohemian flair with a focus on luxurious materials and relaxed fits.
What changes. Cooler, sharper city wardrobe over handcraft and print
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Australian maternity and womenswear label making hand-embroidered, bohemian dresses and nursing-friendly pieces designed in Sydney and produced in Indonesia and India.
Why it's similar. Pippa Henderson designs Fillyboo in Sydney and has it hand-embroidered in Bali, Java and India, the same artisanal bohemian dress Ulla Johnson sources from Peru.
Australian print house founded in 2004 by Camilla Franks, known for hand-drawn prints on embellished silk kaftans and resort wear.
Why it's similar. High alignment in primary style, materials, and price segment. Both brands showcase vibrant and eclectic bohemian designs.
What changes. Louder embellished resortwear, narrower silhouette range
Milan luxury house founded in 1968, known for paisley prints, jacquard scarves and bohemian Italian tailoring under creative director Marco De Vincenzo.
Why it's similar. Both brands embrace a bohemian aesthetic with vibrant colors and intricate prints that celebrate global influences.
What changes. European luxury house pricing and tailoring emphasis
Australian swim and resort label from Sydney, known for print-heavy bikinis, patchwork detailing and holiday dressing; twice in administration since 2020.
Why it's similar. Bohemian style with a premium focus, vibrant prints, and relaxed silhouette, similar to Ulla Johnson.
Family-owned New York label making vintage-inspired romantic clothing—florals, lace, ruffles and bows—plus beauty, childrenswear and home.
Why it's similar. Both brands are known for their romantic, bohemian-inspired designs featuring colorful fabrics and intricate details.
What changes. Vintage-prairie femininity rather than global artisan textiles
Colombian luxury label from Cali known for ruffled off-the-shoulder dresses, bold tropical prints and embroidery, now showing at Paris Fashion Week.
Why it's similar. Johanna Ortiz makes ruffled off-the-shoulder dresses in her own Cali workshop, a Colombian counterpart to Ulla Johnson's craft-led sourcing but louder in print and volume.
Kyiv-founded, Paris-based womenswear label known for bias-cut slip dresses, cutouts and hand-knit pieces made in Ukraine.
Spell is an Australian label from Byron Bay making bohemian, seventies-inspired dresses and separates in floral prints and faded desert tones.
Parisian luxury house founded in 1952, known for bohemian-romantic ready-to-wear and leather goods including the Paddington and Woody bags.
Hawaii-based swim and resort label known for low-cut seamless bikinis in Italian fabrics, custom prints and mix-and-match separates.
New York sustainability-focused womenswear and swimwear label, founded in 2000, that shut down in May 2024 after 24 years.
Los Angeles label making lace-heavy, romantic womenswear, knitwear, swim and Skivvies lingerie, founded by friends Laura Hall and Gillian Rose Kern.
Los Angeles contemporary womenswear label by stylist-turned-designer Andrea Lieberman, known for relaxed-luxury tailoring, knitwear and day-to-evening dresses.
Copenhagen contemporary womenswear brand known for playful prints, seersucker checks, logo knits and Western boots, led by creative director Ditte Reffstrup.
London womenswear label known for vintage-inspired prints on silk dresses and blouses, founded in 2015 by Henrietta Rix and Orlagh McCloskey.
Los Angeles contemporary womenswear label known for vintage-inflected dresses, playful color and structured bags like the Moon and Bissett.
London label founded in 2013 by Han Chong, known for guipure lace dresses and accessible occasionwear spanning knitwear, bridal and accessories.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Spanish luxury house founded in Madrid in 1846, LVMH-owned, known for craft-led leather bags and ready-to-wear now designed by McCollough and Hernandez.
Australian womenswear label founded in 2014 by Nikki Campbell and Sophie Coote, known for minimal, trans-seasonal separates and bias-cut dresses.
Independent New York label by Amy Smilovic, built on "Creative Pragmatism": relaxed tailoring and restrained, functional ready-to-wear.
New York womenswear label known for its Dickey Jacket blazer with zip-in inserts, plus denim, dresses and tailored separates.
Isabel Marant's Paris diffusion line, launched in 2000, offering casual bohemian-Western denim, prints and knitwear at lower prices than the mainline.
Parisian accessible-luxury womenswear house founded in 1998 by Judith Milgrom, part of SMCP, known for feminine bohemian dresses, tweed jackets and leather bags.
Melbourne label making pared-back Australian womenswear, rooted in merino knitwear and extending into denim, tailoring and outerwear.
Independent New York womenswear label making print-heavy, resort-minded dresses and separates, founded in 2019 by three friends.
Why it's similar. Like Ulla Johnson, Cara Cara is an independent New York womenswear label building print-heavy cotton poplin and linen dresses with dressmaker detailing at high prices.
Sydney-based womenswear label known for hand-drawn prints, embroidery and colourful resortwear, founded by Lesleigh Jermanus in 2021.
Why it's similar. Shares Ulla Johnson's artisan-made approach, with hand-drawn prints, embroidery, beading and appliqué on printed dresses and separates from a Sydney studio at a comparable price level.
Accessories, eyewear and adjacent labels with the same sensibility as Ulla Johnson — a complement, not a substitute for the clothing.
Nicole Richie's Los Angeles label, founded in 2008, making bohemian 1960s- and 70s-inflected jewelry, clothing and accessories, largely sold through Revolve.
Why it's similar. Shares bohemian style, colorful palette, and use of premium fabrics with intricate details, providing strong similarity in aesthetic.
Los Angeles jewelry label founded in 2009, known for handcrafted statement earrings, layered chain necklaces and vintage rock-and-roll-leaning bohemian pieces.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | SEA NY | 94% | Bohemian | Similar |
| 2 | Zimmermann | 90% | Bohemian | Similar |
| 3 | Isabel Marant | 90% | Bohemian | Similar |
| 4 | Fillyboo | 88% | Maternity boho | Similar |
| 5 | Camilla | 87% | Bohemian | Similar |
| 6 | Etro | 85% | Luxury | Similar |
| 7 | Tigerlily | 83% | Bohemian | Cheaper |
| 8 | LoveShackFancy | 80% | Bohemian | Similar |
| 9 | Johanna Ortiz | 78% | Tropical prints | More premium |
| 10 | ANNA OCTOBER | — | Cheaper | |
| 11 | Spell | — | Cheaper | |
| 12 | Chloé | — | More premium | |
| 13 | Acacia | — | Cheaper | |
| 14 | Mara Hoffman | — | Cheaper | |
| 15 | For Love and Lemons | — | Cheaper | |
| 16 | A.L.C. | — | Similar | |
| 17 | GANNI | — | Similar | |
| 18 | Rixo | — | Cheaper | |
| 19 | STAUD | — | Similar | |
| 20 | Self-Portrait | — | Similar | |
| 21 | A.P.C. | — | Similar | |
| 22 | LOEWE | — | More premium | |
| 23 | SIR the Label | — | Similar | |
| 24 | Tibi | — | Similar | |
| 25 | Veronica Beard | — | Similar | |
| 26 | Isabel Marant Etoile | — | Similar | |
| 27 | Maje | — | Cheaper | |
| 28 | Viktoria & Woods | — | Similar | |
| 29 | Cara Cara | — | Similar | |
| 30 | Alemais | — | Similar | |
| 31 | House of Harlow 1960Accessories & adjacent | 82% | Bohemian | Cheaper |
| 32 | Vanessa MooneyAccessories & adjacent | — | Cheaper |
With a 94% match, SEA NY mirrors Ulla Johnson in style, material use, and sophisticated bohemian aesthetics, sharing both the New York origin and a high-end market positioning.
For those looking to spend less, brands like House of Harlow 1960, Anna October, and Spell offer similar bohemian styles at mid-range prices, making them attractive alternatives.
While both excel in bohemian luxury, SEA NY and Ulla Johnson each offer unique charms; the decision may ultimately hinge on specific style preferences and design nuances.
Ulla Johnson is renowned for its bohemian-luxe aesthetic, featuring intricate detailing, flowing fabrics, and a vibrant, globally inspired palette that together create striking signature pieces.
Consider exploring Anna October, House of Harlow 1960, and Spell for similarly styled pieces that fit within a more accessible mid-range price segment.