Italian Collar Shirt
URU's relaxed, one-piece open-collar shirt is the label's clearest expression of Urushiyama's pattern-making — a classic menswear staple redrawn in a drapey, oversized cut.
Explore Italian Collar Shirts →Brand profile
URU
Tokyo menswear label by Masaharu Urushiyama, known for relaxed oversized tailoring, muted palettes and pattern-making-led drapey silhouettes.
TokyoOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$$Price
What to know about URU
Pattern-making drives the volume
Urushiyama comes from a pattern-cutting background, and it shows in unstructured blazers, wide trousers and coats built to drape rather than hold a fixed shape.
Muted, layered, largely gender-neutral
Collections stay in neutral tones and oversized, often gender-neutral silhouettes, with knits and outerwear meant to be worn in layers rather than read as seasonal trend.
Price sits in Japanese fabric work
The high price tier reflects Japanese fabric development and cut, not logos; it began as AMAZE for FW2010 and became URU a year later, selling through select boutiques.
The pieces that define URU
Shop URU →V Neck Knit
Soft, chunky knitwear in muted neutrals is central to URU's layered, comfort-first wardrobe.
Explore V Neck Knit →Shop URU
Shop all URU ↗Available atHAVEN
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Brand facts
URU TOKYO is the Tokyo menswear label of designer Masaharu Urushiyama, started for Fall/Winter 2010 under the name AMAZE and renamed URU from Fall/Winter 2011. Working from a pattern-making background, Urushiyama reworks classic menswear into relaxed, oversized shapes: unstructured blazers, wide trousers, anoraks, coats and chunky knits in muted, mostly neutral palettes. Collections emphasise Japanese fabric development, layering and comfort over trend, with drapey, frequently gender-neutral silhouettes, and sell through select Japanese and international boutiques.
- Founded
- 2010
- Origin
- Tokyo, Japan
- Made in
- Japan
- Price
- $$$$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Avant-garde, Quiet luxury