#1Comoli
Tokyo menswear label founded in 2011 by Keijiro Komori, making fabric-led everyday clothing in wide, relaxed silhouettes.
Best Streetwear Brands in Tokyo
34 brands · Brands by cityThis is a guide to the labels that define Tokyo dressing. Every label on it was founded or is based in Tokyo, from Comoli and WTAPS to Comme des Garçons and Human Made. Expect mid-high to very-high pricing, Japanese fabrics and small distribution rather than mass-market streetwear.
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#4UNUSED Japan
Tokyo label founded in 2004 by an undisclosed designer, reworking wardrobe staples into understated unisex collections sized 00 to 4.
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#5DIGAWEL
Tokyo label founded in 2006 by Kohei Nishimura, making quietly detailed, Americana-tinged menswear with restrained silhouettes and Japanese fabrics.
#6SUNSEA
SUNSEA is a contemporary fashion brand that is known for its effortless and timeless designs. Their collections feature relaxed silhouettes, neutral color palettes, and high-quality fabrics, making them perfect for everyday wear.
#7baloriginal
bal is a Tokyo streetwear label from Meguro's Gohongi district making graphic-led modern casualwear rooted in 1990s cross-cultural references.
#8TNF Purple Label
Japan-only The North Face sub-label, designed since 2003 by nanamica's Eiichiro Homma, reworking outdoor archive pieces into slim, technical city wear.
#9Y-3
Y-3 is the long-running adidas and Yohji Yamamoto joint label, blending draped Japanese tailoring with technical sportswear and performance sneakers.
#10SOPHNET.
Tokyo label founded in 1998 by Hirofumi Kiyonaga, making minimal, function-driven city wear alongside sibling lines F.C.Real Bristol and uniform experiment.
#11Julius
Tokyo avant-garde label founded in 2001 by Tatsuro Horikawa, known for near-monochrome black, layered drape and asymmetric menswear.
#12Nonnative
Tokyo menswear label led by Takayuki Fujii, making restrained urban clothing rooted in workwear, military and outdoor references.
#13Beams Plus
Beams Plus is the Tokyo-based heritage menswear line of retailer Beams, reworking classic American Ivy, workwear and military styles in Japan.
#14UNDERCOVER
Jun Takahashi's Tokyo label, founded 1990, mixing punk, horror and art references with deconstructed tailoring in Paris-shown menswear and womenswear.
#15WTAPS
Tokyo military- and workwear-rooted label founded in 1996 by Tetsu Nishiyama, known for jungle jackets, MILT cargo trousers and muted utilitarian staples.
#16Blue Blue Japan
Tokyo label from Seilin & Co., making Japanese-made clothing dyed with natural plant indigo using shibori, katazome and boro techniques.
#17The Viridi-Anne
Tokyo avant-garde menswear label founded in 2001 by Takahiro Miyazaki, known for dark, garment-dyed layering and asymmetric tailoring.
#18Junya Watanabe
Tokyo label under the Comme des Garcons umbrella, known for technical fabrics, patchwork, deconstructed tailoring and heavy workwear collaborations.
#19Wacko Maria
Tokyo label started in 2005 by two ex-footballers, built on music, nightlife and rayon open-collar shirts under its "Guilty Parties" line.
#20Cav Empt
Tokyo streetwear label known for graphic-heavy overdyed tees, print shirts and technical outerwear built on abstract digital and sci-fi imagery.
#21Facetasm
Tokyo label by Hiromichi Ochiai mixing street references with deconstructed knitwear and tailoring, pausing after SS26 ahead of a 2027 rebrand.
#22Human Made
Nigo's Tokyo label reworking vintage workwear and sportswear with mascot graphics, listed on the Tokyo Stock Exchange since November 2025.
#23White Mountaineering
Tokyo label founded by Yosuke Aizawa in 2006, combining technical outdoor construction with Japanese fabrics and fashion-led design.
#24Sacai
Tokyo label by Chitose Abe that hybridizes contrasting fabrics and garment archetypes into spliced tailoring, knitwear and outerwear.
#25And Wander
Tokyo technical outdoor label founded in 2011 by ex-Issey Miyake designers Keita Ikeuchi and Mihoko Mori, owned by TSI Holdings.
#26Edwin
Japanese denim house founded in Tokyo in 1947, known for heavyweight rainbow-selvedge jeans, early wash innovations and the 503 fit.
#27visvim
Hiroki Nakamura's Tokyo label applies heritage craft and natural dyes to Americana-rooted "future vintage" clothing and footwear such as the FBT moccasin-sneaker.
#28Fragment Design
Hiroshi Fujiwara's Tokyo design imprint, working through minimal, lightning-bolt-marked collaborations with Nike, Converse, Levi's, Moncler and others.
#29Neighborhood
Tokyo label founded in 1994 by Shinsuke Takizawa, building biker, punk and military references into heavily branded Japanese-made streetwear.
#30Issey Miyake
Japanese house founded in 1970, known for engineered pleating, A-POC construction and Bao Bao bags across its Pleats Please and Homme Plissé lines.
#31NEEDLES
Needles is Keizo Shimizu's Nepenthes in-house label, reworking Americana and 1970s leisurewear, best known for its butterfly-logo velour track pants.
#32Comme des Garçons
Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.
#33Still By Hand
Tokyo menswear label by Yusuke Yanagi making quiet, detail-driven basics cut in Japan from Japanese fabrics.
#34N Hoolywood
Tokyo menswear label founded in 2001 by Daisuke Obana, reworking American military and workwear archives into themed, relaxed tailoring.
Tokyo brands vs. Japanese brands you shop in Tokyo
Three labels you'll see all over Tokyo aren't on this list, because they aren't Tokyo labels. Kapital works out of Kojima, Okayama, Japan's denim capital — boro patchwork, sashiko stitching and Century Denim indigo — and has been majority-owned by L Catterton since a stake disclosed in January 2025. my beautiful landlet is Osaka-based, founded in 2012 by Koji Akasaki, though it sells through Tokyo retailers including NUBIAN and O Daikanyama. DESCENTE ALLTERRAIN is Komatsu-based, making seam-welded shells and Mizusawa Down. Kapital is on our Japan guide, and DESCENTE ALLTERRAIN on our techwear guides.
1LDK is also a different kind of entry: it's a Nakameguro select-shop group founded in 2008 by Hiroyasu Fukuzawa, not a conventional label. Treat it as a destination — it stocks DIGAWEL, Maison Margiela, Scye and Paraboot — and as the maker of house lines UNIVERSAL PRODUCTS. and, at 1LDK apartments., womenswear label MY__.
Quiet fabric-led menswear
Comoli, URU, DIGAWEL, SUNSEA, UNUSED, Still By Hand and Beams Plus share one brief: wide, drapey, fabric-first clothing with almost no branding. Comoli (founded 2011) and URU (2010) sit at the high end with the widest silhouettes; Still By Hand and Beams Plus are the easier entry points, the latter reinterpreting American Ivy and military patterns in Japanese cloth.
Military, workwear and utility
WTAPS, nonnative, N.Hoolywood, NEIGHBORHOOD and SOPHNET. all rework military and workwear archives, differing in attitude: WTAPS is olive-and-khaki modular, nonnative restrained and city-oriented, NEIGHBORHOOD heavily branded with biker and punk motifs. N.Hoolywood's COMPILE line is the cheapest way in.
Graphics and youth culture
Cav Empt, bal, Human Made and Wacko Maria are the graphic-driven end. Human Made listed on the Tokyo Stock Exchange in November 2025 and in June 2026 signed a non-binding agreement to acquire UNDERCOVER, with transfer targeted for February 2027.
Avant-garde and designer
Comme des Garçons, Junya Watanabe, sacai, Issey Miyake, UNDERCOVER, JULIUS and The Viridi-Anne are the show-schedule tier, with Junya Watanabe and visvim the most expensive on this page. Facetasm pauses after Spring/Summer 2026 ahead of a 2027 rebrand.
Technical and outdoor
and wander, White Mountaineering and The North Face Purple Label — Japan-only, designed by nanamica's Eiichiro Homma — cover the Gore-Tex-in-the-city angle. Edwin, founded in Tokyo in 1947, is the most affordable name here.
Common questions
Frequently Asked Questions
Which brands on this list are actually from Tokyo?
All of them, including Comoli, URU, UNUSED, DIGAWEL, SUNSEA, bal, WTAPS, nonnative, NEIGHBORHOOD, SOPHNET., UNDERCOVER, Comme des Garçons, Junya Watanabe, sacai, Issey Miyake, visvim, Human Made, Wacko Maria, Cav Empt, and wander, White Mountaineering, Needles, Still By Hand, N.Hoolywood, Edwin, Blue Blue Japan, JULIUS, The Viridi-Anne, Beams Plus, fragment design, Y-3 and The North Face Purple Label. Kapital (Kojima, Okayama), my beautiful landlet (Osaka) and DESCENTE ALLTERRAIN (Komatsu) are widely stocked in Tokyo but aren't Tokyo labels, so they're not on this list.
Is 1LDK a brand or a shop?
Both, but primarily a shop. 1LDK is a Nakameguro select-shop group founded in 2008 that carries labels including DIGAWEL, Maison Margiela, Scye, Paraboot and VAGUE WATCH CO., and produces its own house line UNIVERSAL PRODUCTS. Its sister store, 1LDK apartments., adds womenswear label MY__, bags, caps and the Taste AND Sense cafe.
Which Tokyo brands are the most affordable?
Edwin is the cheapest on this list, sitting in the mid tier with its 503 and ED-series jeans. Beams Plus, Needles, Still By Hand and N.Hoolywood's lower-priced COMPILE line are the next step up, and White Mountaineering's WM BLK diffusion line undercuts the mainline. Comoli, URU, visvim and Junya Watanabe are the most expensive.
Is Comoli worth it?
Comoli is a fabric-led label: silk broadcloth shirts, moleskin and denim trousers and boxy outerwear in wide, drapey cuts made for the Japanese climate. It's priced high and distributed deliberately narrowly through Japanese stockists and a small set of international retailers, so it suits someone buying few pieces rather than building fast.
Where can I buy these brands?
disco is a directory, not a shop — we don't sell anything. Buy direct from the brands' own stores and sites: SOPH. stores in Tokyo, Sapporo and Taipei; DIGAWEL's Tokyo store; bal's Gohongi flagship; visvim's F.I.L. shops; Nepenthes for Needles; Beams stores for Beams Plus; Edwin's Harajuku flagship; wtaps.com. For multi-brand shopping in Tokyo try 1LDK in Nakameguro, NUBIAN, O Daikanyama and Dover Street Market. Internationally, SSENSE and End carry Beams Plus, and Bergdorf Goodman stocks visvim.