88% matchLulus
Occasion-led US e-tail at the same sub-$100 price
What changes: Heavier focus on weddings and bridesmaid dressing
Brand profile
Vici Collection
VICI Collection is a Walnut Creek, California direct-to-consumer label selling affordable, on-trend women's dresses, denim, footwear and accessories via frequent drops.
Walnut CreekOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Vici Collection like Lulus, Tobi, Tiger Mist →
What to know about Vici Collection
Daily drops, most under $100
New pieces land almost every day at low-to-mid prices, so the assortment turns over fast rather than sitting as a fixed seasonal collection.
Built through influencers and affiliates
The label sells direct to consumers online and reaches shoppers mainly through influencer posts and affiliate links rather than wholesale accounts.
A women's wardrobe, tops-led
Founded in Walnut Creek in 2012, it covers dresses, denim, jackets, activewear and footwear, but is best known for tops, bodysuits and blazers.
If you like Vici Collection
88% match
85% match
78% matchTiger Mist
Body-con party dressing with the same trend cadence
What changes: Australian, tighter going-out focus, narrower range
76% matchVRG GRL
Sister-founded online label with daily trend drops
What changes: Australian sizing and more Gen-Z festival styling
Brand facts
VICI Collection is a direct-to-consumer women's label founded in 2012 in Walnut Creek, California, by Sandra Sayegh Dudum and a business partner, aiming to keep on-trend clothing affordable. The range spans dresses, tops, denim, jackets, activewear, footwear and accessories, released as frequent daily drops and marketed through influencers and affiliate links. The look is feminine and contemporary — slip and midi dresses, blazers, bodysuits — with most pieces under $100. After shutting its original Walnut Creek store, VICI tested physical retail with Southern California pop-ups, including Fashion Island in Newport Beach.
- Founded
- 2012
- Origin
- Walnut Creek, United States
- Made in
- USA, China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Y2K, Athleisure / Sportswear