Vici Collection

VICI Collection is a direct-to-consumer women's label founded in 2012 in Walnut Creek, California, by Sandra Sayegh Dudum and a business partner, aiming to keep on-trend clothing affordable. The range spans dresses, tops, denim, jackets, activewear, footwear and accessories, released as frequent daily drops and marketed through influencers and affiliate links. The look is feminine and contemporary — slip and midi dresses, blazers, bodysuits — with most pieces under $100. After shutting its original Walnut Creek store, VICI tested physical retail with Southern California pop-ups, including Fashion Island in Newport Beach.