86% matchVici Collection
California DTC dresses with the same wedding-guest bent
What changes: Smaller assortment, more boho/trend-styled than formalwear depth
Brand profile
Lulus
Chico, California online women's brand specializing in affordable occasionwear — bridesmaid, wedding-guest and prom dresses — alongside everyday clothing and shoes.
ChicoOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
What to know about Lulus
Lulus is an online-first women's label from Chico, California, founded in 1996 by Debra Cannon and Colleen Winter as a vintage boutique before moving fully to e-commerce. It sells occasion-led styles — bridesmaid and wedding-guest dresses, prom and formal gowns, plus everyday separates, shoes and accessories — under a data-driven, test-and-reorder model. Public on Nasdaq as LVLU since 2021, it is expanding beyond its own site into wholesale and in-store placement, and in July 2026 its board formed a special committee to review strategic alternatives.
How Lulus fits
Overall fit
mixed
Shoppers report inconsistent sizing across styles, with many finding bodices fitted or snug and recommending sizing up for structured occasion dresses.
Tip: Check individual item reviews and the size chart, as fit varies widely by style.
Medium confidence · based on 8 sources
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Lulus
86% match
80% match
78% matchShowpo
Trend-led online occasion dresses, Australian styling
What changes: Younger going-out slant, less formal gown range
75% matchBeginning Boutique
Online occasion and event edit, multi-brand curation
What changes: Retailer model with third-party labels; festival-leaning
Lulus fit questions
Does Lulus run big or small?
Lulus varies by piece. Check individual item reviews and the size chart, as fit varies widely by style. Shoppers report inconsistent sizing across styles, with many finding bodices fitted or snug and recommending sizing up for structured occasion dresses.
How does Lulus fit?
Shoppers report inconsistent sizing across styles, with many finding bodices fitted or snug and recommending sizing up for structured occasion dresses. Overall shape: varies by style; often fitted through bodice.
Brand facts
- Founded
- 1996
- Origin
- Chico, United States
- Price
- $$
- Focus
- Womenswear
- Styles
- Minimalist / Contemporary, Y2K, Athleisure / Sportswear