This page is for men who buy Ten Thousand's lined training shorts and technical tees and want the same durability-first, low-logo approach elsewhere. The closest matches are Rhone, Vuori and Lululemon for training-to-street staples, Tracksmith and Satisfy if you mostly run, and Gymshark or Under Armour if you want to spend less. Ten Thousand sits in the low-to-mid tier, so several picks here are a step up in price, not down.
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#1
Lululemon
$$ · More premiumVancouver, Canada · est. 1998Made in Asia
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. The broadest technical-fabric alternative, with training shorts and ABC pants that cover Ten Thousand's gym-to-street brief plus a full women's range.
Athleisure$$ · More premiumEncinitas, United States · est. 2015Made in China
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. Vuori shares a commitment to comfort and versatility in athleisure wear, emphasizing active lifestyles.
Athleisure$$ · More premiumStamford, United States · est. 2014Made in Multiple
American performance apparel brand making men's work-to-workout staples in technical fabrics, with about 20 US stores and a womenswear line added in 2024.
Why it's similar. Rhone and Ten Thousand both deliver stylish athleisure wear focused on performance.
$$ · More premiumHerzogenaurach, Germany · est. 1948Made in Multiple
German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.
Why it's similar. German sportswear giant covering training and running kit at a low-mid price similar to Ten Thousand's, with far more lifestyle and footwear options.
$$ · Similar priceAustin, United States · est. 2013Made in Asia
American activewear label known for its Exercise Dress and color-blocked technical basics, relaunched in 2025 under returning founder Ty Haney.
Why it's similar. Recreation-focused technical basics in a comparable mid price tier, relaunched in 2025 under returning founder Ty Haney after its 2024 acquisition.
$$ · Similar priceSolihull, United Kingdom · est. 2012Made in China, Turkey
British direct-to-consumer fitness apparel brand known for seamless leggings, training basics and creator-led marketing at accessible prices.
Why it's similar. Direct-to-consumer gym apparel — training shorts, oversized tees, hoodies — priced below Ten Thousand and sold the same way, online first.
$$ · More premiumLos Angeles, United States · est. 2007Made in China
Los Angeles athleisure label founded in 2007, still founder-owned under Color Image Apparel, known for its leggings, sports bras and celebrity following.
Why it's similar. LA studio-to-street activewear in muted tones with a menswear line, though it leans more fashion-led than Ten Thousand's durability focus.
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
Rhone. Both are US men's-first performance labels built on training-to-work staples in technical, anti-odor fabrics — Rhone just adds around 20 stores, womenswear and a resale program.
Is there a cheaper alternative to Ten Thousand?
Gymshark and Under Armour both sit in the same low-mid tier or below. Gymshark prices training shorts, tees and hoodies well under premium activewear; Under Armour's HeatGear layers are widely discounted through wholesale.
Yes — Lululemon, Vuori, Rhone, Tracksmith and Alo all run their own retail, and Vuori and Rhone also sell through Nordstrom. Ten Thousand is direct-to-consumer online.
What about Outdoor Voices — is it still trading?
It is. Outdoor Voices shut all 15 stores in March 2024 and went online-only, was bought by Consortium Brand Partners that May, and relaunched in July 2025 with founder Ty Haney back at the helm and a new logo.