Brand profile

WiesMade

Family-run California label making heritage denim and knitwear entirely farmed, milled and sewn in the USA.

PetalumaOrigin
WomenswearFocus
Workwear / HeritageStyle
$$$Price

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A man wearing an indigo denim chore jacket over a cream tee and faded jeans

What to know about WiesMade

Every step happens in America

Cotton, wool and hemp are farmed, milled and sewn domestically, with denim woven at Georgia's Mount Vernon Mills and cut-and-sew handled by a family-owned Los Angeles shop.

Fabric came before the collection

Founder Nic Wiessler spent years developing cloth before the February 2023 launch, landing on 14oz broken twill and selvedge denim as the base of the line.

Small range, workwear spine

Jeans, tees, chore coats, canvas jackets and belts for men and women — heritage workwear shapes kept plain rather than decorated, with a first Petaluma store opened in late 2025.

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Brand facts

WiesMade is a family-run American denim and knitwear label founded by retail veteran Nic Wiessler in Petaluma, California, launched in February 2023 after a multi-year fabric development process. Every piece is farmed, milled and sewn in the USA: 14oz broken twill and selvedge denim woven at Georgia's Mount Vernon Mills, plus American cotton, wool and hemp knits, cut and sewn by a family-owned Los Angeles shop. The range covers jeans, tees, chore coats, canvas jackets and belts for men and women. Its first store opened in Petaluma in late 2025.

Founded
2023
Origin
Petaluma, United States
Price
$$$
Typical prices
Jeans $248–$248 · Knitwear $161–$228 · T-shirts $68–$74
Focus
Womenswear
Styles
Workwear / Heritage, Minimalist / Contemporary

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