Nudie Jeans

Nudie Jeans is a Gothenburg denim label founded in 2001 by Maria Erixon and Joakim Levin, and still privately held through Svenska Jeans Holding, with Erixon as creative director. The range centres on five-pocket fits such as Lean Dean, Gritty Jackson and Tight Terry, cut in organic cotton and including dry selvage denim intended to be worn in. Nudie's Repair Shops mend more than 65,000 pairs a year at no charge, resell worn-in pairs, and the company publishes supplier and wage data annually.