Brand profile

Wildflower Cases

Los Angeles family-run label making limited-run graphic iPhone cases and accessories, founded in 2012 by Michelle, Devon Lee and Sydney Carlson.

Los AngelesOrigin
WomenswearFocus
Y2KStyle
$$Price

2 brands like Wildflower Cases like Pura Vida, Swatch →

A woman with Wildflower Cases mice friends iphone case

What to know about Wildflower Cases

A viral post built the company

Michelle Carlson and daughters Devon Lee and Sydney started the business in 2012 after Miley Cyrus posted one of Devon's handmade cases online.

Cases treated as decorative objects

The two-piece hard shells are built around graphic prints, glitter, charms, embroidery and pop-culture motifs rather than minimal protection.

Drops sold straight to you

Releases are limited and mostly direct-to-consumer, leaning on the founders' social followings and celebrity sightings instead of wholesale distribution.

Known forAccessories

The pieces that define Wildflower Cases

Latte Love Case

The cozy coffee-print two-piece hard shell — spun across Blue Moon, Brown, Rose and Matcha colorways — is the brand's most recognizable drop-based graphic case.

Explore Latte Love →

Flames Case

Wildflower's flame-print cases, from Pink Flames to Purple Lavender Flames, are the Y2K motif the label helped make a phone-case staple.

Explore Flames cases →

Flower Power Case

Retro floral prints like Multicolor Flower Power and Brown Far Out Floral tie directly to the Wildflower name and its bloom-heavy graphic identity.

Explore floral cases →

If you like Wildflower Cases

A woman wearing Pura Vida opal hoop earrings70% match

Pura Vida

$Charm accessoriesSan Diego, United States

Handcrafted charm accessories sold DTC on social

What changes: Beachy string jewelry instead of tech cases

Brand facts

Wildflower Cases is a women-owned, family-run phone accessories company based in Los Angeles, founded in 2012 by Michelle Carlson with her daughters Devon Lee and Sydney Carlson after Miley Cyrus shared one of Devon's handmade cases online. It produces two-piece hard-shell iPhone cases built on graphic prints, glitter, charms, embroidery and pop-culture motifs, released in limited drops alongside AirPods cases and related accessories. The company sells mainly direct-to-consumer, relying on the founders' large social followings and celebrity visibility rather than wholesale scale.

Founded
2012
Origin
Los Angeles, United States
Made in
USA
Price
$$
Typical prices
Accessories $33–$37
Focus
Womenswear
Facts checked
August 2026
Styles
Y2K, Streetwear

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