72% matchSun Buddies
Pop-colour design-led accessory, Scandi eyewear twist
What changes: Eyewear only, higher price and Italian acetate craft
Brand profile
Swatch
Swiss maker of affordable plastic and Bioceramic quartz watches, part of Swatch Group, known for graphic designs and cross-brand collaborations like the MoonSwatch.
BielOrigin
UnisexFocus
Y2KStyle
$$Price
8 brands like Swatch like Sun Buddies, Quay Australia, BaubleBar →
What to know about Swatch
Swatch makes inexpensive Swiss quartz watches in plastic and Bioceramic cases, sold mainly through its own stores. Founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller as a response to the quartz crisis, it uses sealed, slim, brightly graphic designs. It operates as a subsidiary of the Hayek family-controlled Swatch Group, led by Nick Hayek Jr. Recent work leans on cross-brand collaborations, including the Bioceramic MoonSwatch with Omega, Scuba Fifty Fathoms with Blancpain, and a 2026 Audemars Piguet "Royal Pop" pocket watch that resold above retail.
If you like Swatch
See all 8 brands like Swatch →72% match
66% matchQuay Australia
Accessible trend accessories with bold graphic shapes
What changes: Sunglasses, no Swiss engineering or collab hype
62% matchBaubleBar
Cheap, playful accessories refreshed constantly
What changes: Costume jewelry, womenswear-focused, no watchmaking
60% matchPura Vida
Low-cost wrist stacking with a casual colour story
What changes: Handmade bracelets, surf lifestyle, no tech
Brand facts
- Founded
- 1983
- Origin
- Biel, Switzerland
- Made in
- Switzerland
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Y2K, Streetwear, Minimalist / Contemporary