Wolfe Socks

Wolfe Co. Apparel and Goods is a Canadian label founded in 2016 by Brit Powell, who designs everything and has it manufactured in Toronto and Vancouver. Its socks sit alongside sweatshirts, tees, toques and accessories in a plain, utility-leaning line built around Canadian-made production rather than graphics. The brand ran as a travelling mobile shop across Ontario before opening a flagship in a former bank building in Huntsville, Ontario, and later added a wholesale program and William Wolfe, a premium outdoors-oriented menswear sister label.