86% matchAnonymous Ism
Patterned crew socks knit on vintage looms in Japan
What changes: Faded, textured heritage palette rather than bold graphic geometrics
Brand profile
London label making Italian-knitted socks with bold geometric patterns, positioning the sock as a design piece rather than an accessory.
4 brands like Hadas Socks like Anonymous Ism, Wolfe Socks, Ugly Rugly →

HADAS makes only socks, split between bold tonal geometrics with an oversized logo and plain black, beige and forest green for everyday wear.
The debut 2022 capsule came from RCA graduate Ben Sansbury, previously involved with Aries and Palace; production is Italian, in organic cotton with polyamide and elastane.
Sold direct and through retailers such as Goodhood, the range sits at a low-to-mid price despite the design-object framing and Greek-derived name meaning 'the unseen'.
86% matchPatterned crew socks knit on vintage looms in Japan
What changes: Faded, textured heritage palette rather than bold graphic geometrics
65% matchSmall-batch sock specialist, domestic knitting
What changes: Plainer heritage basics rather than graphic design pieces
61% matchBold geometric pattern-making as the whole point
What changes: Home objects and rugs, not wearables
60% matchCheap accessory reframed as a graphic design piece
What changes: Watches, huge scale, collaboration-driven
HADAS is a London label that treats the sock as a design object rather than an accessory. Its name derives from the Greek Háides and the idea of "the unseen." The debut capsule, released in 2022, was designed by Royal College of Art graduate Ben Sansbury, whose past work includes Aries and Palace, and pairs bold tonal geometrics and an oversized structural logo with plainer black, beige and forest-green basics. Socks are knitted in Italy from organic cotton blended with polyamide and elastane, and sold direct plus through retailers including Goodhood.