Brand profile

YME Universe

Varner-owned Oslo concept store and in-house label that closed its shop in 2023 and shut its webshop in March 2025.

OsloOrigin
UnisexFocus
StreetwearStyle
$$$Price

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A man wearing YME Universe orange wb s/s tee

What to know about YME Universe

The store is gone

The Oslo shop closed in 2023 and the webshop shut on 31 March 2025 to avoid bankruptcy, so anything you find now is leftover or resale stock.

A retailer that made its own merch

YME stocked Off-White, Stone Island and 1017 ALYX 9SM, and its own line was mainly branded hoodies and t-shirts sold alongside them.

Concept store, not just clothing

Founded in 2014 by Nicolai Schaanning Larsen inside an 1844 building on Karl Johans gate, with a Snøhetta interior, art gallery, bookstore and café.

Known forHoodies & sweatshirtsT-shirts & graphic tees

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Brand facts

YME Universe is a wound-down Oslo concept store and in-house label founded by Nicolai Schaanning Larsen. It opened in September 2014 inside an 1844 building on Karl Johans gate, with a Snøhetta-designed interior spanning an art gallery, bookstore and top-floor café. The buy mixed Off-White, Stone Island and 1017 ALYX 9SM with YME-branded apparel, books and art posters, plus launches and in-store events. Owned by Norwegian retail group Varner, it shut its physical store in 2023 and closed the webshop on 31 March 2025 to avoid bankruptcy.

Founded
2014
Origin
Oslo, Norway
Made in
Europe
Price
$$$
Focus
Unisex
Facts checked
September 2026
Styles
Streetwear, Minimalist / Contemporary, Avant-garde

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