Zaful

Zaful is a Chinese online fast-fashion retailer selling women's clothing worldwide at budget prices, best known for swimwear — bikinis, one-pieces and cover-ups — alongside dresses, cutout tops, crochet knits, loungewear and festival or vacation pieces. Trend-led styles are added continuously and most items sell for under $30. The company ships internationally, operates in multiple languages and currencies, and relies on influencer affiliate marketing and social media rather than physical stores. Its own site names Hong Kong Bi'an Information Technology Co. Ltd. as owner.