PrettyLittleThing

PrettyLittleThing is a Manchester-based online fast-fashion retailer selling womenswear, footwear, accessories and beauty. Brothers Umar and Adam Kamani founded it in 2012, starting as an accessories-only site before expanding into full ranges of party dresses, co-ords, denim and going-out separates at low price points, marketed through influencers, celebrity edits and social media. It serves the UK, Ireland, US, Canada, Australia, France and the Middle East and North Africa, with offices in London, Paris and Los Angeles. It operates as a subsidiary of Debenhams Group, the company formerly named Boohoo Group.