Looking to step up from MeUndies? These 20 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Swedish label making brightly patterned cotton socks, underwear and swimwear, sold in multipacks and gift boxes worldwide.
Why it's similar. Happy Socks sells brightly patterned cotton socks, underwear and swimwear in multipacks and gift boxes, the closest match here to MeUndies' loud-print, buy-several approach.
New York label making patented-fit men's and women's underwear, undershirts, socks and loungewear engineered around comfort and stay-put construction.
Why it's similar. Tommy John engineers patented-fit underwear, undershirts and loungewear for men and women in New York, competing with MeUndies on stay-put comfort rather than print.
British direct-to-consumer fitness apparel brand known for seamless leggings, training basics and creator-led marketing at accessible prices.
Why it's similar. Gymshark shares the creator-led direct-to-consumer playbook rather than the product, selling seamless leggings and training basics from Solihull at similarly accessible prices.
PRISM² makes London-designed, Italian-made stretch pieces engineered to work interchangeably as activewear, swimwear and underwear.
Why it's similar. PRISM2 designs London stretch pieces made in Italy to work interchangeably as activewear, swimwear and underwear, a wider brief than MeUndies' single-category range.
Vancouver men's underwear brand, formerly MyPakage, known for boxer briefs with a patented three-dimensional supportive pouch.
Why it's similar. Formerly MyPakage, BN3TH sells Vancouver boxer briefs built around a patented three-dimensional pouch, going head to head with MeUndies on men's everyday underwear.
Why it's similar. Outdoor Voices sits in recreational activewear rather than underwear, so the overlap is limited to the direct-to-consumer model and a similarly colour-forward everyday range.
New York direct-to-consumer menswear brand making performance-fabric basics — underwear, socks, tees, sweats — sold mainly online since 2012.
Why it's similar. Mack Weldon has sold performance-fabric men's underwear, socks, tees and sweats online from New York since 2012, matching MeUndies' subscription-era direct model.
Australian women's activewear label founded in Brisbane in 1990, still led by founder Lorna Jane Clarkson and now expanding into wellness retreats.
Why it's similar. Lorna Jane Clarkson still leads the Brisbane women's activewear label she founded in 1990, sharing only the everyday-comfort brief and now expanding into wellness retreats.
American minimalist label under PVH, known for logo-waistband underwear, denim and clean basics, with a revived Calvin Klein Collection runway line.
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
British women's activewear brand founded in 1998, known for Power leggings and printed gym kit, owned by Wolverine Worldwide.
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Los Angeles men's basics label selling socks, boxer briefs, undershirts and loungewear at mass-market prices through Target, Walmart, Kohl's and Amazon.
Fast Retailing's Japanese mass-market label, known for minimalist LifeWear basics like Heattech, AIRism and Ultra Light Down at accessible prices.
Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.
Toronto brand making minimalist everyday basics and bedding from directly sourced Egyptian cotton, with B Corp certification and traceable supply chain.
American merino wool specialist known for performance socks and base layers, owned by VF Corporation and run alongside Icebreaker from Denver.
Australian performance sportswear brand known for graduated compression tights, socks and triathlon kit built for endurance training and recovery.
American sock and underwear brand from San Clemente, known for graphic and performance socks; acquired by Marquee Brands in November 2025.
Happy Socks, Tommy John, Gymshark lead our ranking. Looking to step up from MeUndies? These 20 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.