Brand profile

4Hunnid

Los Angeles streetwear label founded in 2016 by rapper YG, built on West Coast graphics, logo tees, hoodies and lifestyle basics.

Los AngelesOrigin
MenswearFocus
StreetwearStyle
$$Price

4 brands like 4Hunnid like Wu Wear, Enyce, Ice Cream →

A woman wearing a 4Hunnid red hoodie

What to know about 4Hunnid

YG's label, not just merch

Founded in 2016 by Compton rapper YG, who shares the name with his Interscope-affiliated record label, so the clothing and the music operate under one banner.

It outgrew the graphic tee

Started with T-shirts and hoodies at Zumiez, then creative director Gavin Mathieu widened it into a unisex line of plaid trousers, jackets, caps and accessories.

West Coast codes, red and black

The visual language is gang-adjacent LA iconography and bold logo graphics in heavy red-and-black palettes, extended through drops like the 2025 Shoreline Mafia capsule.

Known forHoodies & sweatshirtsT-shirts & graphic tees

If you like 4Hunnid

A close up of a Wu Wear Wu Tang Clan t-shirt82% match

Wu Wear

$$Hip-hop merchNew York City, United States

Rap-crew apparel built on logo tees and hoodies

What changes: East Coast 90s heritage rather than current West Coast drops

A man wearing an ENCYE cream branded hoodie with a large chain75% match

Enyce

$$Urban basicsNew York City, United States

Classic urban label with bold branding, casual basics

What changes: Older mall-era hip-hop wardrobe, less drop-driven

A man wearing an Ice Cream checkered shirt and a graphic pants73% match

Ice Cream

$$Graphic hoodiesNew York City, United States

Musician-founded, cartoon-loud graphics and logo fleece

What changes: Brighter skate-pop palette, higher price point

Brand facts

4Hunnid is the Los Angeles streetwear label founded in February 2016 by Compton rapper YG, who uses the same name for his Interscope-affiliated record label. It began with graphic T-shirts and hoodies sold through Zumiez before creative director Gavin Mathieu reworked it into a unisex lifestyle line spanning plaid trousers, jackets, sweatshirts, caps and accessories. The aesthetic leans on West Coast gang-adjacent iconography, bold logo graphics and heavy red-and-black palettes. Recent drops include a 2025 "Here Fourever" collection and a 2025 collaboration capsule with Shoreline Mafia.

Founded
2016
Origin
Los Angeles, United States
Made in
USA
Price
$$
Focus
Menswear
Facts checked
August 2026
Styles
Streetwear, Skatewear, Y2K

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