82% matchWu Wear
Rap-crew apparel built on logo tees and hoodies
What changes: East Coast 90s heritage rather than current West Coast drops
Brand profile
Los Angeles streetwear label founded in 2016 by rapper YG, built on West Coast graphics, logo tees, hoodies and lifestyle basics.
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Founded in 2016 by Compton rapper YG, who shares the name with his Interscope-affiliated record label, so the clothing and the music operate under one banner.
Started with T-shirts and hoodies at Zumiez, then creative director Gavin Mathieu widened it into a unisex line of plaid trousers, jackets, caps and accessories.
The visual language is gang-adjacent LA iconography and bold logo graphics in heavy red-and-black palettes, extended through drops like the 2025 Shoreline Mafia capsule.
82% matchRap-crew apparel built on logo tees and hoodies
What changes: East Coast 90s heritage rather than current West Coast drops
75% matchClassic urban label with bold branding, casual basics
What changes: Older mall-era hip-hop wardrobe, less drop-driven
73% matchMusician-founded, cartoon-loud graphics and logo fleece
What changes: Brighter skate-pop palette, higher price point
71% matchMusic-scene logo tees, hoodies and bags
What changes: UK rap photo-blog roots, more minimal branding
4Hunnid is the Los Angeles streetwear label founded in February 2016 by Compton rapper YG, who uses the same name for his Interscope-affiliated record label. It began with graphic T-shirts and hoodies sold through Zumiez before creative director Gavin Mathieu reworked it into a unisex lifestyle line spanning plaid trousers, jackets, sweatshirts, caps and accessories. The aesthetic leans on West Coast gang-adjacent iconography, bold logo graphics and heavy red-and-black palettes. Recent drops include a 2025 "Here Fourever" collection and a 2025 collaboration capsule with Shoreline Mafia.