Brand profile
Ice Cream
Pharrell Williams and Nigo's skate-influenced sister label to Billionaire Boys Club, known for cartoon-print tees, hoodies and running-dog graphics.
New York CityOrigin
MenswearFocus
StreetwearStyle
$$Price
4 brands like Ice Cream like MARKET, Melting Sadness, Clot →
What to know about Ice Cream
Pharrell and Nigo's skate offshoot
Founded in 2004 as the skate-leaning counterpart to Billionaire Boys Club, and still run out of BBC's New York base after Pharrell bought back the other half in 2016.
Graphics carry the whole thing
Tees, hoodies, denim and sneakers built around the running dog, dollar sign and cone motifs in candy colors and cartoon prints.
Y2K streetwear at mid prices
Mid-tier pricing with ongoing seasonal drops through bbcicecream.com and EU and Japan storefronts, sold alongside Human Made and adidas product.
Looks from Ice Cream
Shop Ice Cream →
ICECREAM Men's Tiger Stripe Work Jacket in Camo, Size Small$155
ICECREAM Men's Waitress Varsity Jacket in Grey, Size Small$425
ICECREAM Men's Running Dog Straight Leg Denim Jeans in Black, Size 34"$199
ICECREAM Men's Ic Football Shirt in Red, Size X-Large$125
ICECREAM Men's Monogram Knit Cardigan in Green, Size X-Large$123
ICECREAM Men's Running Dog Knitted sweater in Black, Size Small$133Shop Ice Cream
Shop all Ice Cream ↗Available atEND.
How Ice Cream fits
Overall fit
true to size
Most shoppers report ICECREAM pieces fitting close to true to size but cut with the roomy, slightly boxy proportions typical of BBC-family streetwear, so the same tag size looks larger than a standard fashion brand.
Tip: Take your normal size for the intended relaxed look, and only size up if you want a genuinely oversized skate silhouette.
Medium confidence · based on 9 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, heavy-bodied pullover with generous sleeves | Your normal size layers well, but size down if you want it to sit closer to the body. |
| Jeans & denim | true to size | skate-influenced relaxed to straight leg | Order your measured waist and expect a roomier leg than a standard slim jean. |
| T-shirts & graphic tees | true to size | boxy with a wide chest and slightly dropped shoulder | Stick with your usual size; size down one if you dislike a boxy chest. |
| Jackets | slightly large | boxy varsity and coach-jacket silhouettes built for layering | Take your usual size unless you plan to wear it over hoodies, where the cut is already forgiving. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Ice Cream
82% matchMARKET
Smiley-face and bootleg graphics in the same candy palette
What changes: Meme-driven and more novelty-led, less skate heritage
78% matchMelting Sadness
Cartoon-mascot logo built across tees and collabs
What changes: Chinese label with narrower range and lower price tier
75% matchClot
Same Nigo-era Asian streetwear circle, Nike collab pedigree
What changes: Chinese cultural motifs over cartoon prints; more design-led
72% matchPalace
Skate-rooted graphic drops with irreverent humour
What changes: UK skate authenticity, weekly drop model, less cartoon-candy
Ice Cream fit questions
Does Ice Cream run big or small?
Ice Cream fits true to size. Take your normal size for the intended relaxed look, and only size up if you want a genuinely oversized skate silhouette. Most shoppers report ICECREAM pieces fitting close to true to size but cut with the roomy, slightly boxy proportions typical of BBC-family streetwear, so the same tag size looks larger than a standard fashion brand.
How does Ice Cream fit?
Most shoppers report ICECREAM pieces fitting close to true to size but cut with the roomy, slightly boxy proportions typical of BBC-family streetwear, so the same tag size looks larger than a standard fashion brand. Overall shape: relaxed streetwear cut — mostly boxy through the chest with dropped or wide shoulders.
How do Ice Cream hoodies & sweatshirts fit?
Ice Cream hoodies & sweatshirts fits slightly large. Your normal size layers well, but size down if you want it to sit closer to the body. Shape: relaxed, heavy-bodied pullover with generous sleeves.
How do Ice Cream jeans & denim fit?
Ice Cream jeans & denim fits true to size. Order your measured waist and expect a roomier leg than a standard slim jean. Shape: skate-influenced relaxed to straight leg.
How do Ice Cream t-shirts & graphic tees fit?
Ice Cream t-shirts & graphic tees fits true to size. Stick with your usual size; size down one if you dislike a boxy chest. Shape: boxy with a wide chest and slightly dropped shoulder.
Brand facts
ICECREAM is the skate-leaning sister label to Billionaire Boys Club, founded by Pharrell Williams and Nigo and run from Billionaire Boys Club's New York base. Its output centers on graphic tees, hoodies, denim and sneakers carrying the running-dog, dollar-sign and cone motifs in candy colors and cartoon prints. The brand still ships seasonal collections (Pre-Spring, Spring, Pre-Fall 2025) through bbcicecream.com plus EU and Japan storefronts, and sits alongside Human Made and adidas product in the same retail ecosystem. Pharrell bought back Iconix Brand Group's 50% stake in BBC Ice Cream LLC in 2016.
- Founded
- 2004
- Origin
- New York City, United States
- Made in
- Asia
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear, Y2K