Ice Cream
ICECREAM is the skate-leaning sister label to Billionaire Boys Club, founded by Pharrell Williams and Nigo and run from Billionaire Boys Club's New York base. Its output centers on graphic tees, hoodies, denim and sneakers carrying the running-dog, dollar-sign and cone motifs in candy colors and cartoon prints. The brand still ships seasonal collections (Pre-Spring, Spring, Pre-Fall 2025) through bbcicecream.com plus EU and Japan storefronts, and sits alongside Human Made and adidas product in the same retail ecosystem. Pharrell bought back Iconix Brand Group's 50% stake in BBC Ice Cream LLC in 2016.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, heavy-bodied pullover with generous sleeves | regular body with a fairly deep hem band | Your normal size layers well, but size down if you want it to sit closer to the body. | medium |
| Jeans & denim | true to size | skate-influenced relaxed to straight leg | regular to long, often worn stacked over sneakers | Order your measured waist and expect a roomier leg than a standard slim jean. | low |
| Jackets | slightly large | boxy varsity and coach-jacket silhouettes built for layering | regular, hitting around the hip | Take your usual size unless you plan to wear it over hoodies, where the cut is already forgiving. | low |
| T-shirts & graphic tees | true to size | boxy with a wide chest and slightly dropped shoulder | regular, occasionally reading a touch short on taller wearers | Stick with your usual size; size down one if you dislike a boxy chest. | medium |
Does Ice Cream run big or small?
Ice Cream fits true to size. Take your normal size for the intended relaxed look, and only size up if you want a genuinely oversized skate silhouette. Most shoppers report ICECREAM pieces fitting close to true to size but cut with the roomy, slightly boxy proportions typical of BBC-family streetwear, so the same tag size looks larger than a standard fashion brand.
How does Ice Cream fit?
Most shoppers report ICECREAM pieces fitting close to true to size but cut with the roomy, slightly boxy proportions typical of BBC-family streetwear, so the same tag size looks larger than a standard fashion brand. Overall shape: relaxed streetwear cut — mostly boxy through the chest with dropped or wide shoulders.
How do Ice Cream hoodies & sweatshirts fit?
Ice Cream hoodies & sweatshirts fits slightly large. Your normal size layers well, but size down if you want it to sit closer to the body. Shape: relaxed, heavy-bodied pullover with generous sleeves.
How do Ice Cream jeans & denim fit?
Ice Cream jeans & denim fits true to size. Order your measured waist and expect a roomier leg than a standard slim jean. Shape: skate-influenced relaxed to straight leg.
How do Ice Cream jackets fit?
Ice Cream jackets fits slightly large. Take your usual size unless you plan to wear it over hoodies, where the cut is already forgiving. Shape: boxy varsity and coach-jacket silhouettes built for layering.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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