86% matchEnfants Riches Déprimés
Luxury punk with hand-painted leather and tiny drops
What changes: US/Paris art-school irony, higher prices, less hardware engineering
Brand profile
99%IS
Seoul punk label by designer Bajowoo, built on safety pins, straps, studs and hardware-heavy leather and tartan pieces.
SeoulOrigin
UnisexFocus
Punk / Grunge / GothStyle
$$$$Price
4 brands like 99%IS like Enfants Riches Déprimés, UNDERCOVER, We11done →
What to know about 99%IS
Punk hardware, not punk graphics
Construction carries the look: safety pins, studs, straps, zips, tartan and distressed knits, with leather and vinyl outerwear the pieces the label is best known for.
The designer is the campaign
Bajowoo fronts the label himself in a cut surgical mask, smeared eye make-up and dyed hair, so the clothes read as an extension of his own appearance.
Seoul punk with runway ambition
Founded 2008 and described as South Korea's first self-declared punk brand, it shows guerrilla-style — including a hotel car park announced a day ahead during Seoul Fashion Week.
If you like 99%IS
86% match
83% matchUNDERCOVER
Japanese punk lineage with deconstructed tailoring
What changes: Broader, more conceptual and runway-driven than hardware-led
78% matchWe11done
Other Seoul label channeling punk attitude and 90s codes
What changes: Oversized tailoring and logo pieces rather than studs and straps
74% matchR13
Strap-heavy distressed denim and band-tee punk uniform
What changes: American rock styling, denim-focused, less hardware craft
Brand facts
99%IS— is the punk-rooted label of Seoul designer Park Jong Woo, who works as Bajowoo and is described as running South Korea's first self-declared punk brand. Collections centre on hardware-heavy construction: safety pins, straps, studs, zips, tartan, distressed knits, leather and vinyl outerwear, graphic tees and strap-laden trousers. Bajowoo fronts the brand himself, recognisable by a cut surgical mask, smeared eye make-up and dyed hair, and has staged guerrilla-style shows in unconventional Seoul venues, including a hotel staff car park announced 24 hours in advance during Seoul Fashion Week.
- Founded
- 2008
- Origin
- Seoul, South Korea
- Made in
- South Korea
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Punk / Grunge / Goth, Avant-garde, Streetwear