82% matchToogood
Sculptural volume and pattern-cutting as the whole idea
What changes: Unisex, size-inclusive and more utilitarian/artisanal than fashion-week
Brand profile
A.W.A.K.E. Mode
London label by Natalia Alaverdian making sculptural, deconstructed womenswear, shown on the Paris Fashion Week calendar.
LondonOrigin
WomenswearFocus
Avant-gardeStyle
$$$$Price
4 brands like A.W.A.K.E. Mode like Toogood, Tao Comme Des Garçons, Y's →
What to know about A.W.A.K.E. Mode
Founded by a magazine fashion director
Natalia Alaverdian started the label in 2012 after working as fashion director at Harper's Bazaar Russia, and the collections read as styling-led rather than atelier-led.
Deconstructed cutting on ordinary garments
The work concentrates on sculptural, deconstructed shapes applied to shirting, coats and dresses, with references drawn from art history, film and Japanese dress.
London base, Paris show calendar
Despite being a London womenswear and accessories house, it is a member of the Fédération de la Haute Couture et de la Mode and shows on the Paris schedule.
If you like A.W.A.K.E. Mode
82% match
77% matchTao Comme Des Garçons
Conceptual single-theme womenswear built on cut experiments
What changes: Deeper CDG avant-garde experimentation, less wearable shirting
75% match
74% matchToga Pulla
Tokyo womenswear with off-kilter cuts and hardware detail
What changes: More accessory- and boot-driven, punkier styling
Brand facts
A.W.A.K.E. MODE is a London womenswear and accessories label founded in November 2012 by Natalia Alaverdian, a former fashion director at Harper's Bazaar Russia. The name stands for All Wonderful Adventures Kindle Enthusiasm. Collections centre on sculptural, deconstructed cutting applied to shirting, coats and dresses, with references pulled from art history, film and Japanese dress. The label is a member house of the Fédération de la Haute Couture et de la Mode and shows on the Paris womenswear calendar, most recently Spring 2026.
- Founded
- 2012
- Origin
- London, United Kingdom
- Made in
- Europe
- Price
- $$$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Avant-garde, Minimalist / Contemporary