A woman wearing A.W.A.K.E. Mode multi rectangle high neck midi dress light beige

A.W.A.K.E. Mode

$$$$
StyleAvant-gardeMinimalist / Contemporary
Known forCoatsShirts & overshirtsOuterwearTrousers & pants
Origin · London, United KingdomMade in · EuropeFounded · 2012

A.W.A.K.E. MODE is a London womenswear and accessories label founded in November 2012 by Natalia Alaverdian, a former fashion director at Harper's Bazaar Russia. The name stands for All Wonderful Adventures Kindle Enthusiasm. Collections centre on sculptural, deconstructed cutting applied to shirting, coats and dresses, with references pulled from art history, film and Japanese dress. The label is a member house of the Fédération de la Haute Couture et de la Mode and shows on the Paris womenswear calendar, most recently Spring 2026.

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