Brand profile

Toogood

London label by sisters Faye and Erica Toogood, making unisex, size-inclusive clothing built on sculptural volumes and British workwear archetypes.

LondonOrigin
UnisexFocus
Avant-gardeStyle
$$$$Price

4 brands like Toogood like CAWLEY, CASEY CASEY, Craig Green →

A woman wearing Toogood black 'the scuba diver' midi dressToogood — Indigo 'The Scout' Denim SkirtToogood — The Tailor Shirt - Fading Stripe Raw/Lead

What to know about Toogood

Garments named after trades

Pieces follow British workwear and trade-uniform archetypes — the labels reference the jobs they came from, cut in heavy cottons, wools and hand-dyed naturals.

Volume instead of tailoring

Unisex and size-inclusive, the cuts are sculptural and oversized in muted colours rather than fitted, so sizing works more by proportion than by measurement.

A designer's studio, not fashion's

Faye Toogood runs a parallel design practice with Tacchini, Poltrona Frau and CC-Tapis; the clothing shares that object-led thinking and much of it is made in Britain.

Known forTrousers & pantsJackets

The pieces that define Toogood

Shop Toogood →
Toogood — The Draughtsman Shirt

The Draughtsman Shirt

The label's most-repeated archetype, an oversized workwear shirt reissued season after season in every fabric and hand-dyed shade.

1 live now · from $187

Explore The Draughtsman →
Toogood — The Baker Trousers

The Baker Trousers

A voluminous, sculptural take on the baker's work trouser that defines Toogood's trade-uniform approach to lower body volume.

1 live now · from $278

Explore The Baker →

The Mechanic Jacket

The brand's signature outerwear archetype, a boxy garage-worker jacket cut in heavy cottons and wools.

Explore The Mechanic →
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How Toogood fits

Overall fit

runs large

Toogood's unisex archetypes are deliberately oversized and architectural, so most people find pieces wear much larger and more voluminous than typical menswear sizing.

Tip: Consider sizing down at least one numbered size if you want anything close to a conventional fit, as the volume is intentional.

oversizedsculptural volumeboxyunisex numbered sizingsize down

Medium confidence · based on 6 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtsruns largeboxy and oversizedTake a smaller number than usual for anything less than a very roomy fit.
Trousers & pantsruns largerelaxed and voluminousExpect a wide, generous leg; size down or plan to tailor the length.
Jacketsruns largeboxy and sculptural, workwear-inspiredSize down if you don't want an intentionally roomy, layering-friendly cut.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Toogood

A woman wearing CAWLEY off-white bells maxi dress88% match

CAWLEY

$$$$Utility wardrobeLondon, United Kingdom

London hand-made utility staples in heavy naturals

What changes: Smaller scale, less sculptural volume, more classic cuts

Toogood fit questions

Does Toogood run big or small?

Toogood runs large. Consider sizing down at least one numbered size if you want anything close to a conventional fit, as the volume is intentional. Toogood's unisex archetypes are deliberately oversized and architectural, so most people find pieces wear much larger and more voluminous than typical menswear sizing.

How does Toogood fit?

Toogood's unisex archetypes are deliberately oversized and architectural, so most people find pieces wear much larger and more voluminous than typical menswear sizing. Overall shape: oversized, sculptural and voluminous.

How do Toogood shirts & overshirts fit?

Toogood shirts & overshirts runs large. Take a smaller number than usual for anything less than a very roomy fit. Shape: boxy and oversized.

How do Toogood trousers & pants fit?

Toogood trousers & pants runs large. Expect a wide, generous leg; size down or plan to tailor the length. Shape: relaxed and voluminous.

How do Toogood jackets fit?

Toogood jackets runs large. Size down if you don't want an intentionally roomy, layering-friendly cut. Shape: boxy and sculptural, workwear-inspired.

Brand facts

Toogood is a London label founded in 2013 by designer Faye Toogood and her pattern-cutter sister Erica. Its unisex, size-inclusive collections reference British workwear and trade uniforms, with garment archetypes named for the trades that inspired them, cut in heavy cottons, wools and hand-dyed naturals in muted palettes and sculptural volumes. Much of the range is made in Britain. Faye's parallel Studio Toogood works with Tacchini, Poltrona Frau and CC-Tapis; she was named Maison&Objet Designer of the Year 2025, and the clothing line reached roughly 100 international stockists that year.

Founded
2013
Origin
London, United Kingdom
Made in
United Kingdom
Price
$$$$
Typical prices
Trousers $566–$865 · Shirts $467–$735
Focus
Unisex
Facts checked
August 2026
Styles
Avant-garde, Workwear / Heritage, Minimalist / Contemporary

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