84% match10 Deep
Same NYC graphic-heavy streetwear era and attitude
What changes: More cut-and-sew military/sportswear range, less skate-deck focus
Brand profile
New York streetwear label founded in 2006 by two former Supreme staffers, known for graphic tees, skate decks and reworked NYC iconography.
28 brands like Acapulco Gold like 10 Deep, Stüssy, Born x Raised →

Acapulco Gold is a New York streetwear label founded in 2006 by Augie Galan and Geoff Heath, who met while working at Supreme in 1998 and branched off after nearly a decade there. Its output centres on graphic T-shirts, hoodies, caps, cut-and-sew outerwear and skateboard decks, built on reworked New York iconography, cannabis-culture references and bold, playful typography, with an emphasis on heavier fabrics and construction. The brand holds a following in skate and hip-hop circles and sells through skate shops, Japanese retailers and stockists including HBX. Its live web shop is the Japanese store at acapulcogold.jp; the US domain acapulcogold.com is now listed for sale.
Overall fit
slightly large
Pieces are generally described as heavyweight and cut on the roomy, boxy side typical of New York skate labels, so most wearers find their normal size fits with extra room rather than snugly.
Tip: Take your usual size for a roomy streetwear look, or size down one if you want anything close to a trim fit.
Low confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed and heavy, generous in the body and sleeves | Order your normal size; only size up if you plan to layer heavily under it. |
| Jackets | slightly large | relaxed cut-and-sew outerwear with room for layering | Take your usual size, since most outerwear is already cut with layering room built in. |
| Shirts & overshirts | slightly large | boxy, camp-collar and workshirt-style silhouettes | Your normal size should work; size down if you dislike a wide, boxy shoulder. |
| T-shirts & graphic tees | slightly large | boxy, wide through the chest with fuller sleeves | Stick with your usual size for the intended boxy look, or drop a size if you prefer a closer fit; expect a little shrinkage in heavier cotton. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
84% matchSame NYC graphic-heavy streetwear era and attitude
What changes: More cut-and-sew military/sportswear range, less skate-deck focus
82% match
77% matchWest Coast equivalent, Old English city iconography
What changes: LA neighborhood politics rather than NY heritage nods
74% matchSkate-shop 90s cuts with the same heavyweight builds
What changes: Australian skate label, denim-led and cheaper
Acapulco Gold fits slightly large. Take your usual size for a roomy streetwear look, or size down one if you want anything close to a trim fit. Pieces are generally described as heavyweight and cut on the roomy, boxy side typical of New York skate labels, so most wearers find their normal size fits with extra room rather than snugly.
Pieces are generally described as heavyweight and cut on the roomy, boxy side typical of New York skate labels, so most wearers find their normal size fits with extra room rather than snugly. Overall shape: boxy to relaxed, classic American streetwear cut.
Acapulco Gold hoodies & sweatshirts fits slightly large. Order your normal size; only size up if you plan to layer heavily under it. Shape: relaxed and heavy, generous in the body and sleeves.
Acapulco Gold jackets fits slightly large. Take your usual size, since most outerwear is already cut with layering room built in. Shape: relaxed cut-and-sew outerwear with room for layering.
Acapulco Gold shirts & overshirts fits slightly large. Your normal size should work; size down if you dislike a wide, boxy shoulder. Shape: boxy, camp-collar and workshirt-style silhouettes.