After Pray

After Pray is a Seoul-based menswear label launched in 2018 that makes carefully tailored ready-to-wear built on clean, dynamic minimalism. Collections centre on oversized shirting, loose-fit knitwear, wide-leg trousers and layering pieces cut from treated cottons and Italian wool, with modern art and contemporary Korean youth culture cited as reference points. The label continues to ship seasonal collections and is carried internationally by SSENSE and Simons, and in Seoul by retailers including Obscura. Pricing sits in contemporary rather than streetwear territory.