AGR

AGR is a London knitwear label founded in 2019 by designer Alicia Robinson, who previously freelanced for brands including Yeezy after interning with James Long. The brand works from a South London studio built around an industrial STOLL knitting machine, producing colour-saturated jumpers, cardigans, crochet pieces, knitted separates and jersey. Signatures include spray-knit effects, jacquard and cable overlays and trompe-l'oeil patterning. AGR grew out of a 2018 Notting Hill Carnival shoot that led to a debut SSENSE capsule; stockists include Net-a-Porter, Browns, Selfridges, Dover Street Market, Saks and Nordstrom.