88% matchCHET LO
London knit lab pushing 3D texture in acid brights
What changes: Tighter body-con silhouettes and one signature spike fabric
Brand profile
AGR
London knitwear label founded in 2019 by Alicia Robinson, known for boldly coloured, technically experimental knits made in-house in South London.
LondonOrigin
UnisexFocus
Avant-gardeStyle
$$$Price
4 brands like AGR like CHET LO, CORMIO, Rui →
What to know about AGR
One knitting machine runs everything
Production centres on an industrial STOLL machine in a South London studio, so jumpers, cardigans, crochet and knitted separates are developed in-house rather than outsourced.
Colour and surface tricks are signatures
Look for spray-knit gradients, jacquard and cable overlays, and trompe-l'oeil patterning that draws garment details into the knit itself.
Small label, major-retailer shelf space
Founded in 2019 by Alicia Robinson, who freelanced for Yeezy, AGR went from a debut SSENSE capsule to Net-a-Porter, Browns, Selfridges, Dover Street Market, Saks and Nordstrom.
If you like AGR
88% match
83% matchCORMIO
Nostalgic hand-craft knits with the same colour bravado
What changes: More embroidery and vintage romance, less machine-tech
76% match
72% matchTach Clothing
Hand-crochet cardigans in the same saturated palette
What changes: Artisanal folk vibe, womenswear-only, no industrial knit
Brand facts
AGR is a London knitwear label founded in 2019 by designer Alicia Robinson, who previously freelanced for brands including Yeezy after interning with James Long. The brand works from a South London studio built around an industrial STOLL knitting machine, producing colour-saturated jumpers, cardigans, crochet pieces, knitted separates and jersey. Signatures include spray-knit effects, jacquard and cable overlays and trompe-l'oeil patterning. AGR grew out of a 2018 Notting Hill Carnival shoot that led to a debut SSENSE capsule; stockists include Net-a-Porter, Browns, Selfridges, Dover Street Market, Saks and Nordstrom.
- Founded
- 2019
- Origin
- London, United Kingdom
- Made in
- UK
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Avant-garde, Streetwear, Y2K