86% matchPoster Girl
Cut-out, body-conscious knit dressing with Y2K edge
What changes: Clubbier Y2K styling, less pastel craft-knit nuance
Brand profile
Rui
Namesake label of designer Rui Zhou, known for machine-knit bodysuits and sheer separates with cut-outs and pearl-strung straps that frame the body.
New York CityOrigin
WomenswearFocus
Avant-gardeStyle
$$$Price
4 brands like Rui like Poster Girl, Isa Boulder, Ester Manas →
What to know about Rui
RUI is the namesake label of Chinese designer Rui Zhou, a 2018 Parsons graduate who launched the brand in 2019 and works between studios in New York and Shanghai. The line centers on machine-knit bodysuits, tanks and stockings built with cut-outs, sheer panels and pearl-strung straps that frame skin rather than cover it, often in pastel palettes. Zhou was among the nine finalists for the LVMH Prize and also runs RUIbuilt, a more distressed, deconstructed line. Sold through SSENSE and Assembly New York.
If you like Rui
86% match
84% matchIsa Boulder
Hand-knit second-skin pieces that frame the body
What changes: Swim/lingerie focus, higher price, Bali-made
76% matchEster Manas
Stretch knit clinging silhouettes, size-flexible cut
What changes: Inclusive-sizing mission, less sheer/pearl detail
74% matchSHUSHU/TONG
Shanghai peer with subversive girlish sensuality
What changes: Bows, corsetry and tailoring rather than knit engineering
Brand facts
- Founded
- 2019
- Origin
- New York City, United States
- Made in
- China
- Price
- $$$
- Typical prices
- Socks underwear $226–$281
- Focus
- Womenswear
- Styles
- Avant-garde, Y2K, Minimalist / Contemporary