Brand profile
ANNIE HOOD
Newcastle-based British menswear studio making elevated heavyweight basics — monogrammed fleece hoodies, boxy tees and tracksuits — between sportswear and contemporary minimalism.
4 brands like ANNIE HOOD like Reigning Champ, Fear of God ESSENTIALS, Sunspel →



What to know about ANNIE HOOD
ANNIE HOOD is a British menswear design studio based in Newcastle upon Tyne, trading through Annie Hood Limited, a company registered in December 2014 and still active. The label builds an everyday uniform from elevated heavyweight basics: 280gsm jersey t-shirts, 600gsm brushed diagonal fleece hoodies, garment-dyed joggers, reversed-texture jerseys and matching tracksuits, marked by embroidered monogram patches and chenille appliqué. Cuts stay blank, boxy and minimal, sitting between sport culture and contemporary essentials. Recent seasons extend the fabric-first approach into knitwear and footwear. Stocked at END. and other retailers.
Looks from ANNIE HOOD
Shop ANNIE HOOD →Shop ANNIE HOOD
Shop all ANNIE HOOD ↗Available atEND.
If you like ANNIE HOOD
88% matchReigning Champ
Heavyweight loopback terry sweats, logo-light cuts
What changes: Canadian-made, no monogram branding, gym-athletic rather than street
85% matchFear of God ESSENTIALS
Boxy hoodies and sweats with small applique branding
What changes: US streetwear hype cycle and drop model, lighter fabrics
70% matchSunspel
British-made plain tees and knit basics, quieter finish
What changes: Refined lightweight cotton, no sportswear or logo language
66% matchI Love Ugly
Pared-back streetwear cut with sharper tapered legs
What changes: More trend-led silhouettes, less focus on fabric weight
Brand facts
- Founded
- 2014
- Origin
- Newcastle upon Tyne, United Kingdom
- Price
- $$
- Focus
- Menswear
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear



