Brand profile
ANNIE HOOD
Newcastle-based British menswear studio making elevated heavyweight basics — monogrammed fleece hoodies, boxy tees and tracksuits — between sportswear and contemporary minimalism.
Newcastle upon TyneOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like ANNIE HOOD like Reigning Champ, Fear of God ESSENTIALS, Sunspel →
What to know about ANNIE HOOD
Weights are the spec sheet
The range is defined by gram weights — 280gsm jersey tees, 600gsm brushed diagonal fleece hoodies — plus garment dyeing and reversed-texture jerseys rather than graphics.
Blank, boxy sportswear, quietly branded
Cuts stay minimal and boxy, with identification limited to embroidered monogram patches and chenille appliqué on hoodies, joggers and matching tracksuits.
Newcastle studio, national stockists
Run from Newcastle upon Tyne since 2014 and sold through END. and other retailers, it sits at mid-price and has extended the same fabric logic into knitwear and footwear.
Looks from ANNIE HOOD
Shop ANNIE HOOD →
Men's College Track Jacket in Black, Size Small$115
Men's College Sweat Shorts in Black/Black, Size Large$105
Men's College Sweat Shorts in Grey/Grey, Size X-Large$105
Men's College T-Shirt in Washed Black, Size Small$43
Men's College Sweat Shorts in Baby Blue/White, Size Small$105
Men's College Linen Trousers in Natural, Size Large$115Shop ANNIE HOOD
Shop all ANNIE HOOD ↗Available atEND.
If you like ANNIE HOOD
88% matchReigning Champ
Heavyweight loopback terry sweats, logo-light cuts
What changes: Canadian-made, no monogram branding, gym-athletic rather than street
85% matchFear of God ESSENTIALS
Boxy hoodies and sweats with small applique branding
What changes: US streetwear hype cycle and drop model, lighter fabrics
70% matchSunspel
British-made plain tees and knit basics, quieter finish
What changes: Refined lightweight cotton, no sportswear or logo language
66% matchI Love Ugly
Pared-back streetwear cut with sharper tapered legs
What changes: More trend-led silhouettes, less focus on fabric weight
Brand facts
ANNIE HOOD is a British menswear design studio based in Newcastle upon Tyne, trading through Annie Hood Limited, a company registered in December 2014 and still active. The label builds an everyday uniform from elevated heavyweight basics: 280gsm jersey t-shirts, 600gsm brushed diagonal fleece hoodies, garment-dyed joggers, reversed-texture jerseys and matching tracksuits, marked by embroidered monogram patches and chenille appliqué. Cuts stay blank, boxy and minimal, sitting between sport culture and contemporary essentials. Recent seasons extend the fabric-first approach into knitwear and footwear. Stocked at END. and other retailers.
- Founded
- 2014
- Origin
- Newcastle upon Tyne, United Kingdom
- Price
- $$
- Typical prices
- Hoodies $115–$125 · T-shirts $78–$79
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear