Brand profile
ANNIE HOOD
Newcastle-based British menswear studio making elevated heavyweight basics — monogrammed fleece hoodies, boxy tees and tracksuits — between sportswear and contemporary minimalism.
Newcastle upon TyneOrigin
Minimalist / ContemporaryStyle
$$Price
Similar to Reigning Champ, Fear of God ESSENTIALS, Sunspel →
What to know about ANNIE HOOD
Weights are the spec sheet
The range is defined by gram weights — 280gsm jersey tees, 600gsm brushed diagonal fleece hoodies — plus garment dyeing and reversed-texture jerseys rather than graphics.
Blank, boxy sportswear, quietly branded
Cuts stay minimal and boxy, with identification limited to embroidered monogram patches and chenille appliqué on hoodies, joggers and matching tracksuits.
Newcastle studio, national stockists
Run from Newcastle upon Tyne since 2014 and sold through END. and other retailers, it sits at mid-price and has extended the same fabric logic into knitwear and footwear.
Looks from ANNIE HOOD
Shop ANNIE HOOD →
Men's Knit Jumper in Grey, Size Small$56
Men's Hood Denim Jeans in Washed Blue, Size 32"$145
Men's College Linen Trousers in Natural, Size X-Large$115
Men's Hood Denim Jeans in Washed Black, Size 30"$145
Men's College Track Jacket in Black, Size Large$115
Men's College Sweat Shorts in Grey/Grey, Size X-Large$105Shop ANNIE HOOD
Shop all ANNIE HOOD ↗Available atEND.
If you like ANNIE HOOD
88% matchReigning Champ
Heavyweight loopback terry sweats, logo-light cuts
85% matchFear of God ESSENTIALS
Boxy hoodies and sweats with small applique branding
70% match
66% matchI Love Ugly
Pared-back streetwear cut with sharper tapered legs
Keep exploring
Brand facts
ANNIE HOOD is a British menswear design studio based in Newcastle upon Tyne, trading through Annie Hood Limited, a company registered in December 2014 and still active. The label builds an everyday uniform from elevated heavyweight basics: 280gsm jersey t-shirts, 600gsm brushed diagonal fleece hoodies, garment-dyed joggers, reversed-texture jerseys and matching tracksuits, marked by embroidered monogram patches and chenille appliqué. Cuts stay blank, boxy and minimal, sitting between sport culture and contemporary essentials. Recent seasons extend the fabric-first approach into knitwear and footwear. Stocked at END. and other retailers.
- Founded
- 2014
- Origin
- Newcastle upon Tyne, United Kingdom
- Price
- $$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear
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