I Love Ugly embodies a bold yet refined aesthetic, merging urban streetwear with an avant-garde flair. Characterized by unique graphic designs, tailored fits, and high-quality fabrics, the brand creates pieces that effortlessly transition from day to night. Whether you're dressing for a casual outing or seeking a standout ensemble for a special event, I Love Ugly provides a versatile wardrobe foundation that celebrates individuality and creativity.

For those drawn to a similar ethos in their fashion choices, brands like Everlane, Lazy Oaf, C2h4, and Misbhv offer a delightful blend of style and attitude. Each of these brands champions craftsmanship and innovation, serving eclectic audiences who appreciate both comfort and flair. Dive into our curated list to discover more brands that resonate with the distinctive charm of I Love Ugly.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Everlane
Match (%)
Style
$-$$
Why Similar?
Lazy Oaf
Match (%)
Style
$$
Why Similar?
C2H4
Match (%)
Style
$$$
Why Similar?
MISBHV
Match (%)
Style
$$-$$$
Why Similar?
Reigning Champ
Match (%)
Style
$$-$$$
Why Similar?
Pleasures Clothing
Match (%)
Style
$$-$$$
Why Similar?
Patta
Match (%)
Style
$$-$$$
Why Similar?
Noah NYC
Match (%)
Style
$$
Why Similar?
Aimé Leon Dore
Match (%)
Style
$$$
Why Similar?
Adsum
Match (%)
Style
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Why Similar?
Price
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Everlane

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Sustainable
Origin
San Francisco
Made in
China
Founded
2010

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering  stylish line of clothing at  affordable prices.  The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.

Lazy Oaf

Size Guide
$$
Med
$$ (Med)
Quirky
Playful
Origin
London, UK
Made in
Asia
Founded
2001
Lazy Oaf is a clothing brand known for its playful and colorful designs that are often inspired by youth nostalgia. Expect bold graphics, oversized silhouettes, and quirky details that appeal to those who appreciate unique and statement-making pieces.
$$$
High
$$$ (High)
Futuristic
Innovative
Origin
Los Angeles, United States
Made in
Asia
Founded
2014
C2H4 is a Los Angeles-based clothing brand that is known for its futuristic and experimental designs. The brand combines science and fashion to create unique pieces that are both functional and stylish.
A women wearing a MISBHV pink camouflage minidress
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Streetwear
Origin
Warsaw, Poland
Made in
Europe
Founded
2013
MISBHV is a Polish fashion brand that is known for its edgy and futuristic designs. The brand is recognized for its unique blend of streetwear and high fashion, with a focus on bold graphics, oversized silhouettes, and unconventional materials.

Reigning Champ

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Premium
Athleisure
Origin
Vancouver, Canada
Made in
Canada
Founded
2007
Reigning Champ is a Canadian brand known for its high-quality athletic wear and minimalist designs. Their focus on using premium fabrics and attention to detail has made them a favorite among athletes and fashion enthusiasts alike.

Pleasures Clothing

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Streetwear
Origin
Los Angeles, USA
Made in
USA
Founded
1991
Pleasures Clothing Brand is known for its provocative and edgy designs that often feature bold graphics and political messages. Their aesthetic is a mix of punk and streetwear, with a focus on oversized silhouettes and unconventional materials.
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Skateboarding
Origin
Amsterdam, Netherlands
Made in
Italy & Portugal
Founded
2004

Patta is a Dutch streetwear brand known for its streetwear-inspired clothing and accessories, which blend classic European sportswear with contemporary urban style. Expect bold graphics and unique colorways, as well as its collaborations with other brands and artists.

Noah NYC

Size Guide
$$
Med
$$ (Med)
Streetwear
Contemporary
Origin
Brooklyn, USA
Made in
USA
Founded
2015

Brendon Babenzien founded the environmentally friendly streetwear brand Noah in 2015 after leaving his post as the creative director of Supreme. As a homage to his NYC skate roots, the brand combines urban and active lifestyle aesthetics with a wide range of traditional design references. Noah is inspired by both defiance and elegance, and he employs a conscious balance of rebellion and sophistication.

Aimé Leon Dore

Size Guide
$$$
High
$$$ (High)
Streetwear
Origin
NYC, USA
Made in
USA
Founded
2014

Aimé Leon Dore is streetwear brand out of Queens, New York that has become a favorite of street enthusiasts in NYC and around the world. Throughout the years it has evolved into one of the most sought after brands known for its elevated and 'urban preppy' style. Discover more brands like ALD here.

$$
Med
$$ (Med)
Streetwear
Skateboarding
Origin
Brooklyn, USA
Made in
Various
Founded
2015

Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way. For an technically sophisticated and laidback brand, look no further than Adsum.

JJJJound

Size Guide
$$
Med
$$ (Med)
Luxury Basics
Streetwear
Origin
Montreal, Canada
Made in
Canada
Founded
2006

JJJJound was founded as a design blog in order to "examine the recurring patterns in timeless design". From there, it blossomed into one of the best brands out of Canada, delivering a clean, sophisticated and timeless classics of their own and highly-sought after collabs from New Balance to A.P.C.

Lululemon

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Origin
Vancouver, Canada
Made in
Asia
Founded
1998

Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs.  The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.

Raised by Wolves

Size Guide
$$
Med
$$ (Med)
Streetwear
Origin
Ottawa, Canada
Made in
Canada
Founded
2008

Raised by Wolves was founded in 2008 with the mission of putting Canada on the global “streetwear” map. The company quickly established itself as a brand known for high-quality Canadian-made apparel, stunning visuals, and strong community support. Over the past 14 years, RBW has expanded to become one of Canada’s most globally recognized, youth-focused brands. With 14 years of quality-driven product and bar-setting campaigns, RBW has cemented a bold perspective that resonates around the globe.

Beams Plus

Size Guide
$$$
High
$$$ (High)
Contemporary
Timeless
Origin
Tokyo, Japan
Made in
Japan
Founded
1999

Beams Plus is a Japanese heritage-inspired menswear company that can most easily be summarized as 'American style, made in Japan'. With a keen attention to detail in regards to fit and fabrics, they've created a timeless aesthetically driven brand all with a contemporary Japanese fit.

Journal Standard

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Sophisticated
Origin
Tokyo, Japan
Made in
Asia
Founded
1998
Journal Standard is a Japanese clothing brand that is known for its minimalist and timeless designs. The brand focuses on creating high-quality pieces that are versatile and can be worn in a variety of settings.

Banks Journal

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
Byron Bay, Australia
Made in
China & Japan
Founded
2014

Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.

16 Brands like I Love Ugly

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{"pillar":"I Love Ugly","rows":[{"name":"I Love Ugly","score":100,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands feature a contemporary style with a focus on neutral palettes and clean lines."},{"name":"Corridor","score":88,"style":"Contemporary","price":"Med-High","whySimilar":"Corridor aligns well with I Love Ugly across multiple dimensions including style, silhouette, fit, palette, and materials. They share a contemporary style, utilize similar materials like cotton and sustainable options, and have a similar mid-range segment."},{"name":"DKNY","score":87,"style":"Contemporary","price":"Med-High","whySimilar":"DKNY shares a contemporary urban aesthetic and occupies a similar price and segment position. They both utilize cotton and jersey basics and emphasize neutral palettes."},{"name":"Everlane","score":85,"style":"Minimalist","price":"Low - Med","whySimilar":"Both brands prioritize a minimalist aesthetic with clean lines and neutral colors."},{"name":"Armani Exchange","score":84,"style":"Contemporary","price":"Med-High","whySimilar":"It shares a similar contemporary style and relaxed, tailored silhouette. It also fits into the same price segment with a focus on modern, trendy designs."},{"name":"Peter Millar","score":83,"style":"Contemporary","price":"Med-High","whySimilar":"Peter Millar matches well in terms of style, palette, materials, and price segment. Both brands focus on quality and have a relaxed, tailored silhouette."},{"name":"Adsum","score":81,"style":"Contemporary","price":"Med","whySimilar":"Adsum shares a contemporary design ethos and a neutral color palette similar to I Love Ugly."},{"name":"Reigning Champ","score":80,"style":"Athleisure","price":"Med-High","whySimilar":"Both brands embrace a relaxed, tailored silhouette with a strong emphasis on quality materials."},{"name":"Kenneth Cole","score":80,"style":"Contemporary","price":"Med","whySimilar":"Kenneth Cole shares a similar style, silhouette, and tagged sophistication. It fits comfortably in the same mid-range price segment and uses similar materials."},{"name":"JJJJound","score":79,"style":"Luxury","price":"Med","whySimilar":"Both brands emphasize neutral palettes and sophisticated, timeless designs."}]}

Done exploring brands like I Love Ugly? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.

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