I Love Ugly is an Auckland menswear label founded in 2008 by Valentin Ozich, which started as an art project before moving into clothing. It is best known for the Zespy pant, a cropped tapered trouser, alongside boxy knitwear, relaxed shirting, outerwear and accessories in muted, mostly neutral palettes. The brand sells direct online and from an Auckland store, ships to customers in Australia, the United States, Europe and Japan, and has extended into womenswear. It uses compostable packaging and natural-fibre fabrics.
88% matchCorridor aligns well with I Love Ugly across multiple dimensions including style, silhouette, fit, palette, and materials. They share a contemporary style, utilize similar materials like cotton and sustainable options, and have a similar mid-range segment.
87% matchDKNY shares a contemporary urban aesthetic and occupies a similar price and segment position. They both utilize cotton and jersey basics and emphasize neutral palettes.
85% matchBoth brands prioritize a minimalist aesthetic with clean lines and neutral colors.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | boxy and relaxed with wide shoulders | regular to slightly cropped | Your usual size gives an intentionally roomy look; size down for a cleaner silhouette. | low |
| Shirts & overshirts | slightly large | relaxed, straight-cut body rather than tapered | regular, often designed to be worn untucked | Consider your usual size for a relaxed drape, or size down if you prefer a closer fit. | medium |
| Trousers & pants | slightly small | slim through the seat and thigh with a defined taper, mid-to-high rise | cropped — typically sits above or at the ankle | Size up one if you're between sizes or have muscular legs, and expect a shorter break than standard trousers. | medium |
| Jackets | true to size | relaxed with room to layer a knit underneath | regular, some styles cut shorter | Take your normal size — most outerwear already allows for layering. | low |
| T-shirts & graphic tees | true to size | boxy with a dropped shoulder on many styles | regular to slightly short in the body | Take your normal size; only size up if you want extra length rather than extra width. | medium |
I Love Ugly varies by piece. Stick to your usual size in tops but consider sizing up in the Zespy and other slim trousers, especially if you have athletic thighs. Most shoppers report the tops fit true to size but boxy and slightly short, while the signature Zespy-style trousers run slim and cropped and are the piece people most often size up in.
Most shoppers report the tops fit true to size but boxy and slightly short, while the signature Zespy-style trousers run slim and cropped and are the piece people most often size up in. Overall shape: boxy, relaxed tops over slim, tapered bottoms.
I Love Ugly hoodies & sweatshirts fits slightly large. Your usual size gives an intentionally roomy look; size down for a cleaner silhouette. Shape: boxy and relaxed with wide shoulders.
I Love Ugly shirts & overshirts fits slightly large. Consider your usual size for a relaxed drape, or size down if you prefer a closer fit. Shape: relaxed, straight-cut body rather than tapered.
I Love Ugly trousers & pants fits slightly small. Size up one if you're between sizes or have muscular legs, and expect a shorter break than standard trousers. Shape: slim through the seat and thigh with a defined taper, mid-to-high rise.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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