Brand profile

AREA

New York label known for crystal-embellished, nightclub-inspired glamour across dresses, denim, knitwear and accessories.

New YorkOrigin

Avant-gardeStyle

$$$$Price

Similar to SHUSHU/TONG, CONNER IVES, La DoubleJ →

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What to know about AREA

Crystals and textile development drive it

Collections start from fabric experiments and heavy crystal embellishment, applied across dresses, blazers, denim, knitwear, headpieces and jewelry.

Red-carpet visibility, atelier production

Pieces are made in a Milan atelier and worn by Simone Biles and Janelle Monae; the label was an LVMH Prize semi-finalist in 2020.

New creative direction from 2026

Co-founder Piotrek Panszczyk left in February 2025; Beckett Fogg stays as CEO, with ex-Balenciaga Couture designer Nicholas Aburn leading from Spring/Summer 2026.

StyleAvant-garde Y2K

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Brand facts

AREA is a New York womenswear and accessories label founded in 2014 by Parsons graduates Beckett Fogg and Piotrek Panszczyk, named after the 1980s Manhattan nightclub. It builds collections around textile development and heavy crystal embellishment, spanning dresses, blazers, denim, knitwear, headpieces and jewelry produced in a Milan atelier. A 2020 LVMH Prize semi-finalist, it dresses celebrities including Simone Biles and Janelle Monae. Panszczyk exited in February 2025; Fogg remains founder and CEO, with Nicholas Aburn, formerly of Balenciaga Couture, appointed creative director from Spring/Summer 2026. Tops run roughly $500-800.

Founded: 2014
Origin: New York, United States
Price: $$$$
Facts checked: August 2026
Styles: Avant-garde, Y2K

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