75% matchCharlotte Olympia
Retro 1940s silhouettes with playful print-like motifs
What changes: Footwear and bags rather than ready-to-wear
Brand profile
La DoubleJ
Milan-based label founded by JJ Martin in 2015, known for maximalist Italian prints across ready-to-wear, accessories and homeware.
MilanOrigin
WomenswearFocus
Avant-gardeStyle
$$$$Price
4 brands like La DoubleJ like Charlotte Olympia, Sies Marjan, Sophia Webster →
What to know about La DoubleJ
Started as a shoppable magazine
JJ Martin, an American journalist in Milan, launched it in 2015 selling vintage clothing and jewellery, and only began producing original collections in 2017.
Maximalist print, not quiet luxury
Saturated color and dense prints on vintage-inspired dresses, skirts and separates — the opposite of the pared-back look most brands at this price sell.
Tableware sits beside the clothes
Alongside apparel it makes homeware, including tableware and hand-blown Murano glass, with fabrics woven in Italy near Lake Como and knitwear made in Le Marche.
If you like La DoubleJ
75% match
72% matchSies Marjan
Saturated colour obsession with fluid, cleaner lines
What changes: Minimal prints, and the label has closed
70% matchSophia Webster
Equally joyful embellishment and candy palette
What changes: Shoes and accessories, more literal novelty
65% matchSelf-Portrait
Occasion dressing at a friendlier price point
What changes: Lace and monochrome over bold Italian prints
Brand facts
La DoubleJ is a Milan-based fashion and homeware label founded in 2015 by American journalist-turned-designer JJ Martin, who launched it as a shoppable magazine selling vintage clothing and jewellery before adding original collections in 2017. It is known for maximalist prints, saturated color and vintage-inspired silhouettes across dresses, skirts and separates, plus tableware and hand-blown Murano glass. Fabrics are produced in Italy, largely around Lake Como, with knitwear made in Le Marche. The brand opened its Milan flagship in 2019 and remains founder-led.
- Founded
- 2015
- Origin
- Milan, Italy
- Made in
- Italy
- Price
- $$$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Avant-garde, Y2K, Quiet luxury